Experience: 3+ Years

Location: Noida, Sector 63

Working Days: Monday to Friday

Employment Type: Full-Time

Work Mode: On-Site

About the Role

We are looking for an experienced and confident Digital Marketing Specialist with 3+ years of hands-on experience across multiple areas of digital marketing. The ideal candidate should have strong knowledge of 360° digital marketing, be capable of creating and implementing strategies, and have the confidence to represent the digital marketing team in front of clients.

This role requires someone who can work beyond individual campaign execution — someone who can understand business requirements, build digital strategies, manage client relationships, coordinate the internal team, and ensure successful execution and delivery.

The person will work closely with existing clients, ongoing accounts, new clients, and newly onboarded clients, understanding their objectives and translating them into practical digital marketing strategies.

Key Responsibilities

Digital Marketing Strategy

- Develop comprehensive 360° digital marketing strategies based on client objectives, industry, target audience, and business goals.
- Plan and execute digital strategies across SEO, Social Media, Paid Advertising, Content Marketing, Google Ads, Meta Ads, GMB, Email Marketing, WhatsApp Marketing, Lead Generation, Website Marketing, and Online Reputation Management.
- Conduct market, competitor, audience, and industry research to identify opportunities.
- Create monthly/quarterly digital marketing plans and campaigns.
- Track campaign performance and identify areas for improvement.
- Understand business objectives and convert them into measurable digital marketing goals and KPIs.
- Stay updated with digital trends, platform updates, tools, algorithms, and emerging marketing practices.

Client Management & Communication

- Act as a key point of contact between clients and the digital marketing team.
- Confidently handle communication with old clients, ongoing clients, current clients, and newly onboarded clients.
- Attend client meetings and calls, understand requirements, discuss strategies, present ideas, and provide campaign updates.
- Present digital marketing plans, reports, performance insights, and recommendations to clients.
- Understand client concerns and coordinate with the relevant internal team to provide timely solutions.
- Build strong, professional,



and long-term relationships with clients.
- Represent the company and its digital marketing capabilities confidently in front of prospective and existing clients.
- Identify opportunities for upselling/cross-selling additional digital marketing services based on client requirements.

Team Management & Coordination

- Coordinate and manage the day-to-day work of the digital marketing team.
- Assign tasks, define priorities, set timelines, and monitor deliverables.
- Review the team's work to ensure quality, consistency, and alignment with the approved strategy.
- Coordinate with SEO, Social Media, Content, Design, Performance Marketing, Web, and other relevant teams.
- Identify delays, execution gaps, and quality issues and take corrective action.
- Conduct regular internal discussions to ensure smooth execution of client strategies.
- Ensure that client commitments and campaign deliverables are completed within timelines.

Client Onboarding

- Understand the client's business, services/products, target audience, competitors, and existing digital presence during onboarding.
- Conduct initial digital audits and identify key areas of improvement.
- Develop an initial roadmap and strategy for newly onboarded clients.
- Coordinate with the internal team to ensure a smooth transition from onboarding to execution.
- Set clear expectations with clients regarding strategy, deliverables, timelines, and performance.

360° Digital Marketing Knowledge The candidate should have a strong understanding of multiple areas of digital marketing, including:

- Search Engine Optimization (SEO)
- Social Media Marketing
- Google Ads / PPC
- Meta Ads / Paid Social
- Content Marketing
- Lead Generation
- Google Business Profile / Local SEO
- WordPress Website Management & Basic Website Optimization
- Website & Landing Page Marketing
- Email Marketing
- WhatsApp Marketing & Automation
- Online Reputation Management
- Influencer / Creator Marketing
- Analytics & Performance Reporting
- Conversion Rate Optimization




- Digital Branding
- Competitor & Market Analysis

WordPress Knowledge

- Good working knowledge of WordPress and its use for business websites.
- Ability to understand and manage basic website updates, pages, content, images, forms, plugins, and other website elements.
- Understanding of basic SEO implementation on WordPress websites.
- Ability to coordinate with developers for technical website changes and identify basic website-related issues.
- Familiarity with commonly used WordPress plugins and website analytics/SEO tools will be an advantage.

What We Are Looking For

- 3+ years of relevant experience in digital marketing.
- Strong understanding of 360° digital marketing and digital strategy.
- Proven experience in handling multiple clients/accounts.
- Strong client-facing and presentation skills.
- Excellent communication and interpersonal skills.
- Ability to understand client requirements and convert them into actionable strategies.
- Experience managing or coordinating a digital marketing team.
- Good working knowledge of WordPress and website management.
- Strong understanding of SEO, paid marketing, social media, content, analytics, and digital performance.
- Strong analytical and problem-solving approach.
- Ability to manage multiple projects and priorities simultaneously.
- Good understanding of digital marketing metrics, KPIs, reporting, and performance analysis.
- Ability to take ownership of client accounts and deliverables.
- Confident, proactive, and comfortable communicating with both clients and internal teams.
- Strong organizational and time-management skills.



Preferred Candidate Profile

We are looking for someone who can take ownership rather than simply wait for assigned tasks.

The ideal candidate should be someone who can sit with a client, understand their business, identify what is required, create a strategy, explain the strategy, coordinate the team, monitor execution, analyze results, and communicate improvements to the client.

The candidate should have a strong overall understanding of digital marketing, good WordPress knowledge, and the ability to connect different digital channels into one practical strategy.

- If you have experience in an agency setting and have handled multiple clients across different industries, that would be an added advantage.

📌 Digital Marketing Specialist – Strategy & Client Management (Noida)
🏢 UNVII
📍 Noida