15 Sep
|
Ashtvinayak Construction
|
Agra
15 Sep
Ashtvinayak Construction
Agra
We are looking for a creative, results-driven, and motivated Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across various online channels. The ideal candidate should have a robust understanding of social media marketing, SEO, paid advertising, content marketing, lead generation, and digital analytics.
Key Responsibilities
- Develop and execute digital marketing strategies to increase brand awareness, website traffic, leads, and sales.
- Manage social media platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Plan and manage paid advertising campaigns on platforms such as Google Ads and Meta Ads.
- Conduct keyword research and implement SEO strategies to improve search engine rankings.
- Create and coordinate engaging content for websites, social media, blogs, advertisements, and email campaigns.
- Monitor campaign performance and analyze metrics such as traffic, CTR, CPC, conversions, leads, and ROI.
- Generate and optimize leads through various digital marketing channels.
- Conduct competitor and market research to identify new opportunities and trends.
- Manage email marketing and remarketing campaigns.
- Work with creative, sales, and business teams to achieve marketing and revenue goals.
- Prepare regular performance reports and provide actionable recommendations for improving campaign results.
- Stay updated with the latest digital marketing trends, tools, AI technologies, and platform algorithm changes.
Required Skills
- Good knowledge of SEO, SEM, Social Media Marketing, Google Ads, and Meta Ads.
- Understanding of Google Analytics/GA4 and Google Search Console.
- Basic knowledge of content marketing and copywriting.
- Ability to analyze campaign data and make data-driven decisions.
- Good communication and creative problem-solving skills.
- Knowledge of Canva or other creative/design tools is an advantage.
- Familiarity with AI tools for content creation, marketing automation, research, and productivity is a plus.
Experience 0–3 years of experience in Digital Marketing, depending on the position.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Google Ads / Google Analytics certifications are an advantage.
- Experience managing real-world digital campaigns and generating measurable leads is preferred.
Key Performance Indicators (KPIs)
- Qualified leads generated
- Website traffic
- Conversion rate
- Cost per lead (CPL)
- Customer acquisition cost (CAC)
- Return on Ad Spend (ROAS)
- Social media engagement and growth
- Search engine rankings
- Overall marketing ROI
Pay: From ₹18,000.00 per month
Work Location: In person
📌 Digital Marketing Specialist (Agra)
🏢 Ashtvinayak Construction
📍 Agra