Digital Marketing & Performance Marketing Executive

Company: WANDERLUST TRAVEL PLANNER

Location: Chennai, Tamil Nadu

Employment Type: Full-Time | On-Site

Experience: 0 - 2 Years

About WANDERLUST TRAVEL PLANNER

WANDERLUST TRAVEL PLANNER is a travel company specializing in customized domestic and international travel experiences. We provide end-to-end travel planning services, including customized itineraries, flights, hotels, visa assistance, travel insurance and related travel requirements.

We are committed to delivering personalized service, attention to detail and seamless travel experiences for our customers.

Position OverviewWe are seeking a Digital Marketing & Performance Marketing Executive to manage and execute our digital marketing initiatives with a strong focus on paid advertising, lead generation, social media management and digital brand growth.

The successful candidate will be responsible for planning, executing, monitoring and optimizing digital campaigns, while also supporting the company's social media and creative requirements.

This is a hands-on role requiring solid analytical, creative and execution skills.

Key Responsibilities

Performance Marketing

- Plan, execute and optimize paid advertising campaigns across Meta and other relevant digital platforms.
- Manage Facebook and Instagram Lead Generation campaigns.
- Develop audience targeting, retargeting and campaign testing strategies.
- Monitor key performance metrics including CPL, CTR, CPM, conversion rate and ROAS.
- Analyze campaign performance and implement optimization strategies to improve lead quality and marketing efficiency.
- Manage advertising budgets and ensure effective utilization of marketing spend.
- Conduct A/B testing of audiences, creatives, campaign structures and ad copies.
- Coordinate with the sales team to evaluate lead quality and conversion performance.




- Prepare regular performance reports and provide actionable insights.

Digital & Social Media Marketing

- Manage the company's presence across Instagram, Facebook, LinkedIn, Youtube and other relevant platforms.
- Develop and maintain monthly social media content calendars.
- Coordinate the publishing of posts, reels, stories, promotional campaigns and destination-related content.
- Monitor engagement, reach, follower growth and overall social media performance.
- Conduct competitor and market research to identify relevant trends and opportunities.
- Develop digital campaign concepts to support business objectives and promotional activities.

Graphic Designing

- Create professional social media posts, carousels, stories, promotional materials and advertising creatives.
- Develop graphics for travel packages, destination promotions and marketing campaigns.
- Adapt creatives to different digital platforms and advertising formats.
- Maintain consistency with the company's visual identity and brand guidelines.
- Work with Canva, Adobe Photoshop or equivalent design tools.

Cross-functional Collaboration

- Work closely with the Sales Team to align marketing campaigns with business and revenue objectives.
- Coordinate with the company's professional Video Editor for video-based campaigns and creative requirements.
- Work with internal teams to develop campaign content and promotional materials.
- Support the management team with digital marketing insights and recommendations.

Required Qualifications & Skills





- Bachelor's degree in Marketing, Digital Marketing, Business, Communications or a related field.
- 0 -2 years of relevant experience in Digital Marketing / Performance Marketing.
- Freshers with relevant skills, certifications, internships or a strong interest in digital marketing are encouraged to apply.
- Practical experience with Meta Ads Manager and lead-generation campaigns.
- Strong understanding of paid social advertising and campaign optimization.
- Good understanding of digital marketing analytics and performance metrics.
- Experience managing social media platforms, particularly Instagram and Facebook.
- Good graphic designing skills using Canva, Photoshop or similar tools.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to manage multiple campaigns and priorities effectively.
- Strong attention to detail and ownership of assigned responsibilities.

Preferred Skills

- Experience with Google Ads
- Knowledge of LinkedIn Ads
- Google Analytics / GA4
- Meta Pixel and Conversion API
- WhatsApp marketing and CRM platforms
- Marketing automation
- Basic SEO knowledge

What We Offer
- Opportunity to work with a growing travel brand.
- Hands-on exposure to performance marketing and digital growth.
- Opportunity to work across multiple domestic and international travel campaigns.
- Collaborative working environment with an in-house creative/video team.
- Opportunity to take ownership of digital marketing initiatives and contribute directly to business growth.

ApplicationCandidates are requested to submit their updated CV along with relevant work samples or portfolio demonstrating their experience in:

- Meta Ads / Performance Marketing
- Social Media Marketing
- Graphic Designing

Only candidates with relevant hands-on experience will be considered.

📌 Digital Marketing & Performance Marketing Executive (Chennai)
🏢 Wanderlust Travel Planner
📍 Chennai