Role purpose

We build HoloBox holographic displays, VR and MR training platforms, AI avatars and experience centres for enterprise clients across manufacturing, automotive, BFSI, government, pharma and events — in India, the UK and the Gulf.

This role owns the demand engine: LinkedIn, the aggregator network, PR and paid media. Accountable for how many qualified enquiries reach sales each month and which platform produced them.

Standalone role, parallel to the Digital Brand & Media Manager. This role owns channels and lead flow and writes the brief; that role owns content and asset production.

1. LinkedIn management

- Manage the Founder's LinkedIn profile day to day, plus the Metaverse911 and HoloBox911 company pages
- Build a 30-day post calendar — every post planned with date, theme, format and asset, approved before the month begins

- Break it into a 7-day working calendar — what goes out each day, what asset is needed, who approves, by when

- Fix the post mix: deployment stories, client installations, exhibition coverage, product explainers, Founder point-of-view, behind-the-scenes, awards and milestones
- ort enquiries and revenue by partner, and drop partners who never produce

2. PR and media for HoloBox911

- Identify and list companies, platforms and creators that do product reviews in AV, display technology, event tech and immersive

- Get HoloBox911 reviewed by them — pitch, arrange the demo or unit, follow through to publication
- Build the media list: trade press, technology and business media, event and exhibition publications, with named editors and journalists in India, the UK and the Gulf

- Write and place press releases and articles — launches, awards, major deployments, milestones





- Arrange event coverage — press presence and post-event write-ups at every exhibition we appear in

- Build client stories — get clients on record with case studies, quotes and video testimonials

- Drive video PR — review videos, walkthroughs, creator collaborations on YouTube and Instagram

- Pursue third-party references — industry roundups, listicles, comparison articles, directories and databases where HoloBox911 should appear

- Maintain a coverage log: outlet, date, link, reach, and follow-up action

3.

Google

Ads and paid media

- Review Google Ads performance weekly with the agency: spend, clicks, CPC, conversions, cost per lead
- Verify every lead actually arrives — form, tracking, conversion event, CRM capture, routing to sales, response time
- Audit keywords, search terms and negatives monthly; challenge and stop wasted spend
- Review ad copy and landing pages; brief the changes needed and check they were made
- Confirm attribution works — GA4, Tag Manager, UTM discipline — so every enquiry has a known source
- Hold the agency to agreed targets, in writing, with a monthly performance review
- Report monthly to the MD: leads by campaign, cost per qualified lead, and what changes next month
- Extend to LinkedIn Ads, Meta and YouTube once Google is performing

5. Standardised brand documents





- Audit everything that leaves the company — proposals, quotations, case studies, brochures, rate cards, capability decks, email templates
- Build a governed template library so any document can be produced fast and still look identical in standard
- Set version control, an approval route and a single location for current versions
- Withdraw and replace outdated collateral still in circulation

6. Brand guidelines

- Produce full guidelines for both Metaverse911 and HoloBox911: logo, colour, typography, imagery, tone of voice, naming, and the boundary between the two brands
- Cover application: social templates, presentation masters, exhibition and booth graphics, signage, email signatures
- Roll out internally and to all external agencies, then enforce adherence

Must have

- 4–6 years in digital marketing, with real ownership of lead generation — not only content or social execution
- Hands-on Google Ads experience, including reading the data and making spend decisions
- Proven LinkedIn work that produced business enquiries — calendar-driven publishing, growth and outreach
- Experience managing an external agency or vendor against targets
- Working knowledge of GA4, Tag Manager, conversion tracking, UTM discipline and CRM lead capture
- Solid written English — this role writes posts, releases, pitches and brand documents
- B2B or enterprise background, where the buyer is senior and the sale is considered

Good to have: technology, events, exhibitions, AV or experiential marketing background; UK or Gulf market exposure; existing media or event-agency relationships; marketing automation experience; enough design literacy to brief and review.

📌 Digital Marketing Manager (Noida)
🏢 Metaverse911™: Metaverse Experience Center
📍 Noida