Product & Marketing Manager Laboratory & Forensic Equipment

Global Product Management, Digital Marketing & New Product Development

Location: India Home-based initially

Salary: 6 to 10 lakhs INR per annum depending on experience + performance-related bonus

Reports to: Commercial Director, Fumecare Ltd (UK)

About the Role

This role combines global product management, new product development and digital marketing for Fumecare's laboratory and forensic equipment range. You will take ownership of our existing product portfolio, identify opportunities to develop, source and introduce new products, and oversee Fumecare's global digital marketing and lead-generation activities. You will research markets and competitors, identify gaps in our range, help develop the commercial proposition for new products, and work with our UK management, engineering and production teams, as well as external suppliers where appropriate, to bring approved opportunities to market.

You will also continually improve the quality and consistency of our product presentations and marketing materials.

It suits a commercially minded, technically capable self-starter who can think strategically about what products Fumecare should offer while remaining hands-on enough to create and execute the marketing activity needed to generate demand for them.

Key Responsibilities

Global marketing & lead generation

- Develop and own the global digital marketing strategy across the UK and international markets
- Run digital marketing across SEO, the website, LinkedIn, email and campaigns to generate qualified leads for the sales team
- Build and manage lead-generation campaigns feeding the sales team, using tools such as Apollo, Expandi or Sales Navigator
- Manage Fumecare's website content, brand consistency and analytics, and report on marketing performance
- Produce case studies, technical content and campaigns that build Fumecare's authority in laboratory safety and forensics
- Plan and execute marketing campaigns to support new product launches across UK and international markets

Product management

- Own the product portfolio and roadmap, identifying gaps and opportunities to grow and strengthen the range
- Research competitor product ranges, specifications, pricing and market positioning to identify gaps and commercial opportunities for Fumecare
- Identify and evaluate opportunities for new Fumecare-manufactured products, product variants and accessories, as well as complementary third-party and OEM/private-label products
- Source, evaluate and introduce suitable third-party and OEM/private-label products to complement and expand Fumecare's existing range, including products manufactured externally and sold under the Fumecare brand, with management approval




- Develop initial commercial proposals for current products, whether manufactured by Fumecare, sourced from third parties or private-labelled, considering customer need, target market, competitor offering, proposed features/specification, target pricing and commercial potential
- Work with management, as well as external suppliers where appropriate, to progress approved new product opportunities through development, sourcing and commercial launch
- Continually improve and maintain product presentations, datasheets and sales materials to a high, consistent standard
- Work with the management to ensure product positioning and materials support winning business
- Keep product information, pricing and marketing collateral accurate and up to date

What We're Looking For

Essential

- Proven B2B marketing experience, ideally in a technical, scientific, healthcare or industrial sector
- Experience marketing or managing technical B2B products, with the ability to understand product specifications and communicate effectively with technical customers and engineering/manufacturing teams
- Strong digital marketing skills across SEO, website, LinkedIn, email and paid campaigns
- Experience of lead generation and lead-generation tools such as Apollo, Expandi or Sales Navigator
- A commercial, product-minded approach, able to evaluate and introduce new products, not just market existing ones
- Experience of, or demonstrable ability to, research and evaluate third-party suppliers, OEM/private-label products and new product opportunities
- Confident content creator with a strong eye for presentation quality and brand consistency
- A self-starter able to build and execute marketing and product-development plans independently
- Good working experience with a CRM such as Zoho, and marketing/analytics tools
- Fluent written and spoken English, and ability to work hours that overlap the UK working day

Desirable

- A scientific or technical degree, or experience marketing scientific/laboratory equipment
- Previous hands-on experience sourcing, evaluating and launching third-party, OEM or private-label products, particularly products sold under the employer's own brand
- Experience of international / multi-market B2B marketing

What We Offer

- 6 to 10 lakhs INR per annum depending on experience + performance-related bonus




- The opportunity to build and take ownership of Fumecare's global marketing and product-management function
- The opportunity to work directly with the management team of an established UK manufacturer and have a genuine influence on commercial and product strategy
- Significant involvement in shaping and expanding Fumecare's future product portfolio, including new product development and the introduction of third-party and OEM/private-label products

How to Apply Send your CV and a short covering note to [email protected], stating clearly which role you are applying for and outlining your relevant experience and track record.

Please answer the pre-screening questions below in your application. Applications that do not address these questions may not be considered.

Pre-Screening Questions Product & Marketing Manager

Please answer all of the following in your application.

1. What is your marketing background and qualifications, and in which sectors have you worked (ideally technical, scientific, healthcare or industrial)?

2. Describe a lead-generation or digital marketing campaign you personally ran end-to-end. What did you do, which channels and tools did you use, and what measurable results did it deliver?

3. Which digital marketing areas are you strongest in (SEO, website, LinkedIn, email, paid), and which lead-generation tools have you used?

4. Describe your product-management experience. Have you managed or expanded a product range, sourced third-party products, or worked with OEM/private-label products sold under your employer's own brand?

5. Give an example of a new product you personally helped identify, develop, source or launch. How did you identify the opportunity, what was your role, and what was the commercial outcome?

6. Give an example of product presentations, marketing materials or datasheets you have created or improved. (Please attach samples or links if possible.)

7. What experience do you have with CRM (ideally Zoho) and marketing analytics tools?

8. What are your current or most recent salary and your salary expectations? Are your expectations within the advertised 610 LPA range plus performance-related bonus, and are you able to work hours that provide suitable overlap with the UK working day?

9. This role is initially home-based but is expected to transition to office-based working in the future. The future office location has not yet been finalised but could potentially be in Delhi NCR or Kolkata, with this transition likely to take place within approximately 812 months. Are you comfortable with this arrangement? Please also state your current location and whether you would be willing to relocate if required.

10. What is your current notice period and available start date?

📌 Digital Marketing Manager (Delhi)
🏢 Fumecare
📍 Delhi