Senior Digital Marketing Executive

Location: Kolkata, WFO, 5 Days Working

Experience : 5+ Yrs

About the Role

We are looking for a results-driven Digital Marketing Executive to lead digital marketing efforts across our four core service lines — Game Development, iGaming Solutions, Software Development, and Art & Design Services. The ideal candidate will own SEO performance, drive organic visibility, manage social media presence, and implement emerging search strategies including AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) to keep the brand visible across both traditional search engines and AI-driven platforms.

Key Responsibilities (KRA)

Digital Marketing Strategy

Execute end-to-end digital marketing strategies tailored to each of the four core service verticals: Game Development, iGaming Solutions, Software Development, and Art & Design Services.

Identify growth opportunities specific to each vertical's target audience and competitive landscape.

SEO Management

Conduct keyword research and manage on-page and off-page SEO optimization.

Improve and maintain rankings for priority keywords, with a strong focus on achieving first-page positions on Google/SERPs for core service and business terms.

Track keyword ranking movements on an ongoing basis; diagnose and correct under-performing or declining keywords.

Drive consistent organic traffic growth through technical, content, and link-building initiatives.

Off-Page SEO & Link Building

Plan and execute white-hat link-building campaigns to grow domain authority and referring domain count.

Identify high-quality, relevant backlink opportunities through guest posting, digital PR, resource-page outreach, broken-link building, and competitor backlink-gap analysis.

Conduct outreach to blogs, publications, and industry sites to secure authoritative, contextual backlinks.





Monitor backlink profile health regularly — flag and disavow toxic/spammy links to protect domain authority.

Track link-building KPIs: referring domains, domain rating/authority (DR/DA), anchor text distrib ution, and link velocity.

Build relationships with industry publications, bloggers, and influencers for ongoing link and mention opportunities.

Leverage competitor backlink analysis (Ahrefs/SEMrush) to uncover gaps and outreach targets the brand is missing.

Support digital PR initiatives (press releases, expert commentary/HARO-style pitches, data studies) to earn organic, high-authority links.

Collaborate with content team to create "linkable assets" (original research, tools, infographics) that attract backlinks naturally.

Social Media Marketing

Plan, create, and manage a content calendar across relevant social platforms.

Oversee posting, community engagement, and audience growth.

Monitor and report on social media performance metrics; refine strategy based on data.

AEO & GEO (Emerging Search)

Implement Answer Engine Optimization (AEO) practices to improve visibility in featured snippets, voice search, and direct-answer results.

Implement Generative Engine Optimization (GEO) strategies to improve brand visibility and citation within AI platforms (e.g., ChatGPT, Gemini, Perplexity, AI Overviews).

Performance Monitoring & Reporting

Monitor website traffic, keyword rankings, and overall digital marketing performance using tools such as Google Analytics,



Google Search Console, and SEO platforms (Ahrefs/SEMrush/Moz).

Identify performance gaps and proactively recommend improvements.

Prepare regular performance reports for leadership review.

Lead Generation & Brand Visibility

Support organic lead generation initiatives across all service lines.

Contribute to overall brand visibility and positioning in the market.

Required Skills & Qualifications

Bachelor's degree in Marketing, Communications, or a related field.

3–6 years of experience in digital marketing, with a strong focus on SEO.

Proven track record of improving keyword rankings and organic traffic.

Hands-on experience with SEO tools (Google Search Console, Ahrefs, SEMrush, or similar).

Working knowledge of social media management and content planning.

Familiarity with AEO/GEO concepts or willingness to build expertise in AI-search visibility (a strong plus).

Solid analytical skills with the ability to interpret data and translate it into action.

Excellent written and verbal communication skills.

Preferred Skills

Prior experience marketing for IT services, gaming, iGaming, or creative/design industries.

Basic understanding of technical SEO (site speed, crawlability, schema markup).

Experience with content management systems (WordPress or similar).

Google Analytics / Google Ads certification.

Key Performance Indicators (KPIs)

Number/percentage of target keywords ranking on Page 1 of Google.

Month-over-month organic traffic growth.

Keyword ranking recovery rate for declining terms.

Social media engagement and follower growth.

Visibility/citation frequency in AI-generated search results (GEO).

Volume and quality of organic leads generated.

Growth in referring domains and overall backlink profile quality (DR/DA trend).

📌 Digital Marketing (Kolkata, 5+ yrs)
🏢 Red Apple Technologies
📍 Kolkata