Digital Marketing Executive – B2B IT & SaaSCompanies: FabHR Solutions Pvt. Ltd. and Computronics Systems (India) Pvt. Ltd.

Location: Indore

Employment Type: Full-time

Experience: 1–2 years

Department: Marketing & Business Development

About the RoleWe are looking for a creative, analytical and result-oriented Digital Marketing Executive to plan and execute the complete digital-growth strategy for our software products and IT solutions.

The candidate will promote

- FabHR: HRMS, payroll and employee-management platform
- FabTrace: Task, timesheet and workforce-productivity platform
- FabScreen: College campus-placement and assessment-management platform
- Computronics: Networking, system integration, IT infrastructure, OEM and enterprise solutions

The role requires practical experience in digital planning, campaign execution, lead generation, content management and performance analysis. Key ResponsibilitiesDigital Strategy and Planning
- Prepare monthly and quarterly digital-marketing plans for each business and product.
- Identify target industries, customer profiles, locations and decision-makers.
- Plan campaigns for corporate customers, SMEs, colleges, universities and government organizations.
- Coordinate digital activities with the sales team and business targets.
- Monitor competitors and recommend new digital-growth opportunities.

- Paid Advertising

- Plan, execute and optimize Google Ads and Meta Ads campaigns.
- Manage search, display, remarketing and lead-generation campaigns.
- Support LinkedIn campaigns targeting HR Heads, IT Heads, Business Owners, TPOs and institutional decision-makers.
- Conduct keyword, audience and competitor research.
- Monitor campaign budget, cost per lead, conversion rate and return on advertising spend.
- Improve landing pages and lead forms for better conversions.

- SEO and Website Management

- Perform on-page and basic technical SEO.
- Conduct keyword research for HRMS, SaaS, campus-placement and IT solutions.
- Optimize website pages, blogs, titles, descriptions and internal links.
- Coordinate website updates, landing pages and conversion improvements.
- Monitor website traffic,



search ranking and enquiries.
- Work with developers to resolve website performance and tracking issues.

Content and Social Media
- Prepare monthly social-media and content calendars.
- Create or coordinate posts, blogs, case studies, brochures, emailers and product updates.
- Manage LinkedIn, Facebook, Instagram, YouTube and Google Business Profiles.
- Create content for product awareness, customer education and lead generation.
- Coordinate short product videos, reels, customer testimonials and success stories.
- Maintain consistent branding across all digital platforms.

Lead Generation and CRM
- Generate qualified B2B leads through digital campaigns, SEO, social media, email marketing and online directories.
- Connect website and campaign leads with Zoho CRM.
- Ensure every lead is correctly recorded, assigned and tracked.
- Coordinate with the sales team to measure lead quality and conversions.
- Run email campaigns, remarketing activities and lead-nurturing campaigns.

Online Reputation Management
- Manage Google Business Profiles and other relevant business listings.
- Encourage genuine customers to provide reviews and testimonials.
- Respond professionally to reviews and customer feedback.
- Improve review quality, profile completeness and local search visibility.
- Monitor online brand mentions and report reputational concerns.
- Fake, purchased or misleading reviews will not be permitted.

Analytics and Reporting
- Set up and manage Google Analytics, Google Search Console, Meta Pixel and campaign tracking.
- Prepare weekly and monthly performance reports.
- Report campaign spending, leads, cost per lead, conversions and business generated.
- Recommend practical improvements based on data and campaign results.

Required Skills




- 1–2 years of practical digital-marketing experience.
- Hands-on experience with Google Ads and Meta Ads.
- Working knowledge of SEO, social media, content marketing and lead generation.
- Knowledge of Google Analytics, Search Console and campaign tracking.
- Basic understanding of landing pages, WordPress or website content management.
- Ability to create campaign plans and manage budgets.
- Basic design and video-editing knowledge using Canva or similar tools.
- Positive written and verbal communication skills in English and Hindi.
- Ability to manage multiple products and campaigns independently.
- Strong analytical, planning and reporting skills.

Preferred CertificationsAt least one relevant certification is preferred:
- Google Ads Certification
- Google Analytics Certification
- Meta Certified Digital Marketing Associate
- HubSpot Digital Marketing or Content Marketing Certification
- SEO or Social Media Marketing Certification from a recognized institution

Practical campaign results and a strong work portfolio will receive greater importance than certificates alone. Candidate Must Share
- Previous campaign portfolio
- Examples of social-media or content work
- Google/Meta campaign performance, where available
- Monthly advertising budgets previously managed
- Examples of leads or business generated
- Certifications completed

Key Performance Indicators
- Qualified leads generated
- Cost per qualified lead
- Lead-to-demo and lead-to-customer conversion
- Website traffic and organic search growth
- Keyword-ranking improvements
- Campaign return on investment
- Social-media engagement and audience growth
- Email campaign performance
- Growth in genuine Google reviews and ratings
- Accuracy and timeliness of performance reports

Compensation and Growth
- Competitive salary based on experience and practical skills
- Performance incentives linked to qualified leads and business conversions
- Growth path toward Senior Digital Mrearketing Executive, Performance Marketing Specialist or Digital Marketing Manager

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📌 Digital Marketing Intern (Indore)
🏢 Computronics Systems India Private
📍 Indore