Job PurposeThe Digital Marketing Executive is responsible for executing, and optimizing end-to-end online marketing campaigns across digital channels. The ideal candidate will combine technical SEO, paid advertising, Social media and content marketing, analytics to increase brand awareness, drive quality website traffic, and convert leads into customers.

Key Responsibilities1.

Search Engine

Optimization (SEO) &

- Website Operations
- Perform keyword research, competitor analysis, and on-page/off-page SEO optimization to improve organic search rankings.
- Manage and update website content using Content Management Systems (CMS like WordPress or Shopify).
- Monitor technical website health, page speed, bounce rates, and user experience (UX) to improve conversion rates.

2.

Social

Media &
- Content Marketing
- Implement content calendars across social media platforms (LinkedIn, Instagram, Facebook, X, YouTube).
- Collaborate with designers and copywriters to produce engaging content.
- Oversee social media projects and provide timely analysis reports and inputs.

3. Analytics &
- Performance Reporting

- Track and report daily, weekly,



and monthly campaign metrics using tools like Google Analytics (GA4), Search Console, and platform dashboards.
- Analytical thought process is a must, should be able to analyse and read through the analytical numbers of the campaigns.

Requirements &
- Qualifications

- Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Experience: 1–3 years of hands-on digital marketing experience (agency experience is preferred).
- Technical Tools:
- Analytics &
- Search: Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush.
- Content &
- Automation: WordPress (or similar CMS), HubSpot, Mailchimp, Canva.

Key Skills &
- Competencies

- Strong analytical mindset with the ability to interpret raw marketing data.
- Sharp copywriting and written communication skills.
- Creativity and a strong eye for design aesthetics.
- Robust project management skills to manage multiple channel deliverables under tight deadlines.

📌 Digital Marketing Executive (New Delhi)
🏢 Finessse Interactive
📍 New Delhi