Job OverviewWe are seeking a data-driven, strategic, and highly organized CRM Specialist to optimize our customer relationship lifecycle. In the real estate industry, timing and relationships are everything. In this role, you will be the custodian of our database, managing how leads move from initial property inquiry to final closing and post-sale retention.You will design automated workflows, manage lead distribution to property consultants, segment buyer databases, and extract actionable insights to maximize sales conversions.

The ideal candidate bridges the gap between marketing tech and active property sales.

Key Responsibilities

- Database & Pipeline Management: Maintain, clean, and organize the real estate CRM database (e.g., Salesforce, HubSpot, Zoho, or industry-specific tools like Propertybase). Ensure accurate tracking of buyers, sellers, landlords, and tenants.
- Lead Routing & Automation: Create and manage automated lead assignment rules to distribute incoming property leads (from portals like Zillow, 99acres, Magicbricks, or social media ads) to the sales team immediately.
- Drip Campaigns & Nurturing: Build automated email and SMS journeys to nurture cold or long-term property investors, keeping our brand top-of-mind with new listings, market reports, and price drops.
- Performance Analytics & Reporting: Generate weekly and monthly dashboards tracking key metrics, including Lead-to-Opportunity conversion rates, agent response times, and marketing ROI.
- Agent Training & Support:



Act as the internal CRM champion, training real estate agents and brokers on how to log calls, update pipeline stages, and use mobile CRM apps in office.
- Integration & Compliance: Ensure smooth data integration between the CRM, real estate listing portals, website landing pages, and customer support channels, while maintaining strict data privacy compliance.

Required Skills & Experience

- Education: Bachelor’s degree in Marketing, Business Administration, Information Systems, or a related field.
- Experience: Atleast 4 years of experience administering or managing a CRM platform, ideally within real estate, property development, or high-value luxury sales.
- Technical Mastery: Certified or highly proficient in major CRM platforms (e.g., Salesforce, HubSpot, Zoho, RealVolve, or LionDesk).
- Data Literacy: Advanced skills in Microsoft Excel/Google Sheets, data segmentation, and building visual performance reports.
- Process Automation: Proven experience building automated workflows, conditional triggers, and email sequences.
- Communication Skills: Ability to translate complex data processes into simple training instructions for non-technical sales agents.

Preferred Qualifications

- Prior experience in real estate marketing or brokerage operations.
- Working knowledge of Zapier or API integrations to connect disparate real estate tech stacks.
- Experience with WhatsApp Business API integration for automated real estate updates.

Work Location: In person

📌 Customer Relationship Manager (CRM) (Mumbai)
🏢 Stans Buildtech Group of Companies
📍 Mumbai