PSP is a specialized procurement partner focused on empowering micro, small, and medium enterprises (MSMEs) through strategic sourcing and contract management support. Led by Kunal Kumar Ghosh, Former Executive Director, GAIL with over 37 years of industry experience. PSP supports 12,500+ MSMEs, startups, vendors and contractors with:

GeM | NSIC | Startup India | MSME/Udyam registrations | Tender discovery | Bid preparation & participation | Government procurement support The Creative Strategist will work on-site in Noida in a full-time capacity, collaborating closely with leadership and cross-functional teams to shape PSP’s brand and communication strategy. Day-to-day responsibilities include creating and reviewing campaign concepts, guiding visual and verbal direction, ensuring consistency across all touchpoints, including website, social media, email, and training materials.

Roles & Responsibilities

- Develop creative concepts and content ideas aligned with brand objectives.
- Plan creative campaigns for social media, marketing, and promotional activities.
- Research current content trends, formats, and audience preferences.
- Develop creative directions for reels, carousels, static posts, stories, and campaigns.
- Ensure all creatives maintain consistent brand identity and communication.




- Design social media posts, carousels, banners, promotional creatives, presentations, and marketing materials.
- Create visually appealing and brand-aligned designs using appropriate typography, layouts, imagery, and graphics.
- Adapt creatives into different sizes and formats for various digital platforms.
- Maintain consistency in colours, fonts, logos, and overall visual language.
- Edit short-form videos, Instagram Reels, YouTube Shorts, and promotional videos.
- Write captions, social media copy, scripts, headlines, hooks, CTAs, and promotional content.
- Develop engaging copy that communicates the brand message clearly and professionally.
- Create and execute creative content ideas for Instagram, YouTube, LinkedIn, and other relevant platforms.
- Develop content calendars and coordinate creative deliverables according to the publishing schedule.

Key Skills
- Creative thinking and concept development
- Solid understanding of social media trends
- Knowledge of design and editing tools such as Canva, Adobe Creative Suite, Premiere Pro, After Effects, CapCut, or similar tools
- Good command of English and professional communication

Pls note it's WFO role - Monday to Saturday - 9:30 to 6:30 PM

📌 Creative Strategist (Noida)
🏢 Procurement Solutions Provider
📍 Noida