CREATIVE DIRECTOR — HOUSE OF SONAL

? Bengaluru | Part time / Senior Creative Role

About House of Sonal For 28 years, House of Sonal has been Bengaluru's address for sarees that mean something.

We're not a store that simply stocks sarees — we're a living archive of Indian handloom, built one carefully chosen piece at a time. Our collections bring together Kanjeevarams, Banarasis and handwoven silks alongside dress materials and designer edits, sourced from weaving clusters across India or commissioned to our own specifications.

Walk through House of Sonal and you're walking through decades of textile history that still feels current — heritage weaves styled for the woman wearing them today, not a museum piece behind glass.

That balance — honoring the craft while staying relevant — is what we work on every day.

As House of Sonal enters its next phase of growth, we are looking for a Creative Director to define and lead the creative direction of the brand across physical and digital touchpoints.

The Role

We are looking for someone who can answer a deceptively simple question:

What should House of Sonal look, feel and sound like?

You will be responsible for developing a distinctive creative language for the brand and ensuring that everything we put into the world feels recognizably SONAL.

This is not a social-media management role.

You will work across campaigns, photography, video, styling, models, presenters, social media, website, digital content and brand experiences, working closely with our internal team and external creative partners.

You will lead the creative process from:

Concept → Creative Direction → Production → Execution → Review

What You'll Own

1. Brand Creative Direction

Develop and evolve the visual and creative identity of House of Sonal, including:

Photography style

Video language

Colour and visual palette

Typography and graphic direction

Model and casting direction

Styling philosophy

Art direction

Tone of visual communication

Social-media visual language

Campaign aesthetics The objective is not to create a fashionable aesthetic for its own sake.

It is to translate SONAL's heritage, textile knowledge and product credibility into a contemporary brand language.

1. Campaigns & Collections

Lead the creative development of campaigns for:

New collections

Festive periods

Major textile stories

Seasonal campaigns

Brand campaigns

Store launches and events

Special collaborations

You will develop the creative concept, mood boards and visual direction and then work with photographers, videographers, models,



stylists and other partners to execute it.
1. Photography & Video Direction

Work closely with our photographers and content creators to establish a consistent visual standard.

You will guide

Lighting

Composition

Location

Models

Poses

Draping

Styling

Product presentation

Camera treatment

Video framing

B-roll

Editing style

You don't necessarily need to operate the camera yourself.

You need to know what a great image looks like and be able to explain how to achieve it.

1. Social & Short-form Content

Help develop the creative architecture for our Instagram, Facebook and YouTube presence.

This includes

Reels

YouTube Shorts

Presenter-led content

Product stories

Styling content

Educational textile content

Behind-the-scenes content

Campaign films

Brand storytelling

You should understand social media deeply enough to create content that is native to the platform without allowing the brand to become a slave to trends.
1. Presenter & Model Direction

Help establish the people who represent SONAL on camera.

This includes

Identifying suitable models and presenters

Defining their visual identity

Styling

On-camera presentation

Tone and manner

Product demonstration

Direction during shoots

We are particularly interested in developing a more authentic and relatable representation of the modern Indian woman, rather than relying exclusively on conventional fashion-model imagery.
1. Creative Team & Vendor Direction

You will work with and direct a network of:

Photographers

Videographers

Editors

Graphic designers

Models

Presenters

Stylists

Influencers

PR / marketing agencies

Web and digital partners

You will be expected to brief them clearly, review their work and maintain creative consistency.

You are not expected to personally execute everything. You are expected to make sure everything is executed well.

1. Digital & Brand Experience

Work alongside our website, marketing and other external partners to ensure that SONAL's digital presence reflects the same creative standards as the physical brand.

This includes

Website imagery

Campaign landing pages

Digital banners

Social assets

Online catalogues

WhatsApp marketing creatives

Digital campaigns

Over time,



the role may also extend into the creative direction of our Brunton Road flagship and other physical brand experiences.

What We're Looking For

We are looking for a creative thinker first and an executor second.

You should have

Strong experience in creative direction, art direction, fashion, luxury, lifestyle, retail or related creative industries A highly developed visual eye

Experience conceptualizing and executing campaigns

Strong understanding of photography and film

Experience directing models, photographers and production teams

Strong understanding of social-first content

Ability to create mood boards, creative briefs and campaign concepts

Strong presentation and communication skills

Ability to work with both internal teams and external agencies

Excellent attention to detail

Ability to balance creativity with commercial objectives

Experience with fashion, Indian textiles, sarees, ethnic wear, luxury retail or premium consumer brands will be a robust advantage.

The Kind of Person We're Looking For

You don't need to be the loudest creative in the room.

You need to be able to recognize when something is:

Beautiful but irrelevant.

Trendy but generic.

Technically correct but emotionally flat.

Creative but commercially ineffective.

And then know how to fix it.

We want someone who can challenge the brief when necessary, bring original thinking to the table and build a creative identity that becomes recognizably SONAL.

What Success Looks Like

After working with you, we should be able to look at a photograph, campaign, Reel, website image or physical brand experience and say:

“That feels like SONAL.”

Even without seeing the logo.

To Apply

Please send

Portfolio / website / Instagram

3–5 campaigns or projects you have personally led or creatively directed A brief description of your role in each project

Examples of photography, video and campaign work

Examples of social-first creative work

Your current location

Current / expected compensation

Availability to work from Bengaluru A short note explaining why you think your creative sensibility would be relevant to House of Sonal

Please distinguish clearly between work you personally directed and work where you were part of a larger creative team.

? Send your portfolio and details by DM or to [email protected].

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📌 CREATIVE DIRECTOR (Bangalore Metropolitan Area)
🏢 HouseofSonal
📍 Bangalore Metropolitan Area