Key Responsibilities

Strategy &

- Research

- Analyse trends in jewellery and luxury content across global markets.

- Understand what resonates with our target audience of jewellers and identify gaps in our current approach.

- Recommend new content angles and storytelling directions backed by market and competitor research.

- Build and maintain the monthly content calendar (target: 1520 videos per month plus supporting posts).

Creative Direction &

- Execution

- Develop creative concepts, scripts, and storyboards for video content.

- Direct the in-house videographer and on-camera talent on set to capture the intended vision.

- Oversee editing and post-production to maintain quality and brand consistency.

- Build a robust storytelling narrative around different jewellery designs and the craftsmanship behind them.

Production Planning &

- Management

- Plan shoots around the 7–8 day jewellery production cycle so the full making journey is captured.





- Coordinate timing and access with the workshop floor (10–15 person team).

- Manage timelines and dependencies across videographer, editor, and talent to hit monthly output.

Performance &

- Optimisation

- Monitor content performance across Instagram and Facebook.

- Run A/B tests on formats, hooks, and narratives to learn what drives engagement and leads.

- Iterate strategy continuously based on data and reporting.

Required Skills &

- Experience

- 3–4 years of experience owning content strategy and hands-on creative work.

- Strong creative thinking and storytelling ability.

- Proven experience scripting and directing video content.

- Comfort with performance data and content analytics.

- Ability to work independently and own projects end to end.

- Proficiency in (or ability to confidently oversee) video editing.

📌 Content Strategist (Surat)
🏢 CDL Fineshine
📍 Surat