Job Summary

We are looking for a proactive and result-oriented Digital Marketing Manager to lead our end-to-end marketing initiatives. The role is responsible for building a scalable marketing engine that drives brand awareness, generates qualified leads, and supports business growth across our software and technology solutions.

Marketing Strategy Planning

- Develop and execute the overall marketing strategy aligned with business goals.

- Create quarterly and annual marketing plans with defined KPIs.

- Identify new growth opportunities, marketing channels, and campaign ideas.

Lead Generation Outbound Marketing

- Build and optimize a scalable outbound lead generation engine.

- Drive email marketing, LinkedIn outreach, WhatsApp campaigns, webinars, and marketing automation.

- Work closely with the sales team to improve lead quality, nurturing, and conversion.

Content Brand Management

- Oversee the company s content strategy and brand communication across all channels.

- Manage the creation of blogs, case studies, newsletters, brochures, presentations, videos, social media, and website content.

- Ensure consistent messaging and solid brand positioning.

Digital Marketing

- Plan and manage digital campaigns across Google Ads, LinkedIn, Meta, YouTube, and other relevant platforms in coordination with external agencies.





- Drive website traffic, lead generation, SEO, content marketing, and conversion optimization.

- Monitor campaign performance and continuously improve marketing ROI.

Agency Marketing Operations

- Coordinate with SEO, advertising, design, content, and web development agencies to ensure timely execution of marketing initiatives.

- Plan and execute webinars, customer events, exhibitions, product launches, and other marketing campaigns.

- Support sales with targeted campaigns, marketing collateral, and performance reporting.

Desired Skills Experience

- 4+ years of experience in Digital Marketing, Growth Marketing, or B2B Marketing.

- Strong understanding of lead generation, digital marketing, content marketing, and marketing automation.

- Experience managing agencies and coordinating cross-functional teams.

- Analytical mindset with excellent communication and project management skills.

- Experience in B2B software, SaaS, ERP, or technology companies will be preferred.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Content & Brand Management (Mumbai)
🏢 Software@work India
📍 Mumbai