Overview

- Act as the day-to-day point of contact for active projects, overseeing end-to-end coordination between stakeholders (Sector owners, Strategic Global Insights, GBS teams) and external agencies where required.

Responsibilities include brief alignment, proposal coordination, execution, and delivery of results.

- Serve as the subject-matter expert on how different 360AO tools are integrated to answer business questions in a compelling and engaging way. This includes creating story-led PowerPoint decks and presenting insights to local and global PepsiCo business teams.

- Core Expertise Tools Change Compass framework (PepsiCo trends framework): Leverage self-serve tools to deliver insights based on stakeholder requests and connect relevant data sources across 360AO

Responsibilities

Project Delivery

- Brief Proposal Alignment: Clearly define the business issue, secure internal sign-offs, and design the research path (tools, analysis approach, timelines, and agency scope where applicable)

- Execution: Ensure strong connectivity with analysis teams and/or agencies to deliver high-quality, in-depth outputs

- Delivery Storytelling: Synthesize BIG data (what is happening) and THICK data (human motivations and drivers) into compelling narratives





- Own the creation of complete analyses and one-page summaries for all projects conducted

People Responsibilities

- Manage the GBS 360AO team (currently 1 analyst) responsible for delivering ad-hoc queries from Sectors throughout the year

- Build and elevate 360AO capability within the team through coaching, training, and sharing best practices

Supporting AO / Strategic Insights Global agenda

Define ways of working within GBS/ Strategic Growth Insights / sectors to deliver high quality and inspiring outputs

Qualifications

- Experience in working onTrends and Foresight projectE.g.Pre and Post COVID impact, consumer trend changes, etc.

- Experience inBig Data / Social listening toolsis preferred.

- Experience in projects involving flavor innovation, trending ingredients, health benefits, consumerbehavior.

- Demonstrated skills with written communication especially in PowerPoint andemail

- Strong verbaland writtencommunicationEnglishand Arabic

- Ability torun consumer research analysesalone byleveragingvarious available datasources

- Ability tolearn quickly recent tools and start working in thedifferent waysenabled by these tools (leveragethe self-serve platforms)

📌 Consumer & Shop Insights Assoc Manager (Hyderabad)
🏢 PepsiCo
📍 Hyderabad