Associated Advertising, together with its digital-first subsidiary Rabbit, is an integrated communications agency delivering mainline, digital, and social solutions. With a legacy of building enduring brands and a forward-looking approach to culture and technology, we bring strategy and creativity together to create communication that delivers results.

Today, Associated is one of India's oldest and most respected independent agencies.

Role Overview

As the Business Head – Digital, your primary mandate is to run a flawless operational machine and turn existing client accounts into engine rooms for growth. You will own the vertical's P&L; with focus dedicated to operational efficiency, high-quality delivery, client servicing, and the proactive upselling/expansion of existing accounts. The other important part of your role will focus on pitching and closing current business acquisitions to consistently expand the agency's portfolio.

Key Responsibilities

Operations, Servicing & Organic Client Growth

- Operational Excellence & Delivery: Overlook internal workflows across all service teams (Performance Marketing, SEO, SMM, and Quick-Commerce consoles) to ensure campaigns are executed with absolute precision, high ROAS, and zero delay.
- Strategic Client Partnership: Act as the trusted executive partner for our clients, conduct regular/quarterly business reviews to ensure client delight.
- Team Leadership & Mentorship: Guide, coach, and upscale your teams for efficiency, timely delivery, reporting and analysis to remain accountable.
- Proactive Account Expansion: Meticulously analyse existing client businesses to identify unmapped digital needs,



proactively pitching and cross-selling new services and initiatives.

New Business Acquisition & P&L; Ownership

- P&L; Management: Manage budgets, optimize resource utilization, and drive the overall profitability metrics of the digital vertical.
- Pitch & Conversion: Identify fresh, external market opportunities, architect winning multi-channel digital strategies, and confidently lead pitches to win marquee accounts.
- Commercial Design: Construct profitable pricing structures, commercial proposals, and master service agreements for incoming business.

Key Performance Indicators

- Organic Account Growth: Total revenue growth generated purely from expanding existing client contracts.
- Operational Delivery: Managing high internal team efficiency and on-time campaign delivery scores.
- New Business acquisition: Meeting assigned quarterly revenue goals from entirely new client acquisitions.

- Expectations

- Experience: 8–12+ years within a fast-growing digital agency, with a proven track record of managing operations, client servicing, and scaling organic accounts.
- Domain expertise: Deep strategic and tactical familiarity across full-funnel digital environments, specifically SMM, SEO, Performance marketing, Media Buying, OTT platform and Quick Commerce.
- Traits: Exceptional relationship builder, mathematically driven operator, and a natural coach who knows how to keep creative and technical teams running smoothly under tight timelines.

To Apply

Please email your detailed resume, along with career highlights, to [email protected] & [email protected]

📌 Business Head - Digital (Hyderabad)
🏢 Associated Advertising
📍 Hyderabad