Company: The Audio Lab

Industry: Premium Home Theatre | Hi-Fi Audio | Acoustics | AV Solutions | Commercial Audio

Base Location: Thrissur, Kerala

Territory: Kerala & South India

Employment Type: Full Time

ROLE OVERVIEW The Audio Lab is looking for an energetic and relationship-driven Business Development & Sales Executive to develop new business opportunities in the premium Audio-Visual industry.

The candidate will be responsible for developing relationships with Architects, Interior Designers, Builders, Contractors, Consultants and Premium Residential Customers, generating new project opportunities and coordinating with the Audio Lab technical team until successful closure.

This is a field-oriented sales position and requires regular travel across Kerala and other parts of South India.

KEY RESPONSIBILITIES

Business Development

- Identify and develop new Architects, Interior Designers, Builders, Contractors and AV project opportunities.
- Regularly visit architecture and interior-design firms.
- Introduce The Audio Lab’s Home Theatre, Hi-Fi, Acoustic and AV solutions.
- Build long-term professional relationships with architects and industry partners.
- Generate project enquiries through networking, referrals, direct meetings and market development.
- Invite potential clients and industry partners to The Audio Lab Experience Centre for demonstrations.

Customer Sales

- Attend customer enquiries assigned by the company.
- Understand the customer’s requirement, budget, room/application and expectations.
- Coordinate site visits when required.
- Present suitable Audio Lab solutions and product options.
- Coordinate with the technical/design team for BOQ and system selection.
- Prepare or coordinate professional quotations.
- Explain quotations and product solutions to customers.
- Follow up quotations systematically until closure.
- Negotiate within the company’s approved pricing and margin policy.
- Maintain customer relationships after project confirmation.

Architect & Interior Designer Development
- Build and maintain an active database of Architects and Interior Designers.
- Schedule regular meetings and follow-ups.
- Present The Audio Lab’s capabilities and completed projects.
- Identify upcoming residential, villa, apartment and commercial projects.
- Develop Audio Lab as the preferred AV partner for design professionals.
- Coordinate technical presentations, showroom demonstrations and project discussions with management.





Sales Pipeline Management

- Enter every enquiry and opportunity into the company sales tracking system.
- Update lead status after every interaction.
- Maintain a transparent Next Action and Next Follow-up Date for every active opportunity.
- Maintain quotation and follow-up records.
- Submit daily activity reports.
- Submit weekly pipeline and forecast reports.
- Track:
- New leads
- Meetings completed
- Site visits
- Quotations submitted
- Follow-ups
- Orders confirmed
- Sales value
- Collections
- Lost opportunities and reasons

PRODUCT CATEGORIES The candidate will be trained to sell solutions including:
- Dedicated Home Theatre Systems
- Living Room Home Cinema
- Hi-Fi Stereo Systems
- AV Receivers & Amplification
- Speakers & Subwoofers
- Projectors & Projection Screens
- Premium TVs / Display Integration
- Acoustic Treatment
- Sound Isolation Solutions
- AV Racks & Accessories
- Multi-room Audio
- Commercial Audio
- Conference / PA Systems
- AV Cabling & Infrastructure
- Installation
- Calibration
- Service & Upgrades The salesperson is not expected to become an AV engineer, but should develop sufficient product knowledge to understand the customer’s requirement and recommend the correct category of solution before involving the technical team.

TRAVEL REQUIREMENT

This is primarily a field sales and business-development role.

The candidate should be comfortable travelling extensively throughout:

Kerala and other South Indian markets including Tamil Nadu, Karnataka and nearby territories as business develops.

Travel may include

- Architect meetings
- Interior designer meetings
- Builder meetings
- Client meetings
- Project site visits
- Exhibitions and industry events
- Dealer/vendor meetings
- Business networking events

Occasional overnight/outstation travel may be required.

DRIVING REQUIREMENT

- Valid Two-Wheeler Driving Licence preferred.
- Valid Four-Wheeler Driving Licence will be an added advantage.
- Candidate should be comfortable travelling independently for customer and business-development meetings.

DESIRED QUALIFICATIONS





- Graduate / Diploma preferred.
- MBA / Marketing qualification will be an advantage but is not mandatory.
- Previous experience in field sales, project sales or business development preferred.
- Candidates from the following industries will have an advantage:
- Home Automation
- Audio Visual
- Consumer Electronics
- Interior Design
- Building Materials
- Lighting
- Modular Kitchen
- Furniture
- Premium Home Products
- Real Estate
- Architecture-related products
- Electrical / ELV solutions

SKILLS REQUIRED The ideal candidate should have:
- Excellent communication skills
- Confident presentation skills
- Strong relationship-building ability
- Skilled appearance and behaviour
- Sales follow-up discipline
- Basic computer knowledge
- Microsoft Excel / Google Sheets familiarity
- WhatsApp and email communication skills
- Ability to prepare and explain quotations
- Willingness to learn AV technology
- Negotiation skills
- Time-management ability
- Ability to work independently in the field
- Strong ownership of assigned leads

PERSONAL ATTRIBUTES

We are looking for someone who is:
- Energetic
- Self-motivated
- Target-oriented
- Honest
- Professional
- Presentable
- Willing to travel
- Comfortable meeting recent people
- Relationship-driven
- Organised with follow-ups
- Interested in technology and premium lifestyle products
- Focused on long-term business development rather than only short-term sales

SALES DISCIPLINE The salesperson must follow The Audio Lab’s pricing and commercial policies.
- No unauthorised discounts.
- No commitment of credit without management approval.
- No product substitution without technical approval.
- No quotation should be issued below the company’s approved margin without approval.
- Customer commitments must be recorded.
- Every lead must have a next follow-up date.
- Sales incentives will be linked to confirmed/collected business and profitability, not quotation value alone.

PERFORMANCE INDICATORS

Performance will be evaluated based on:
- Architect / Interior Designer meetings
- New industry relationships developed
- Qualified enquiries generated
- Customer meetings
- Site visits generated
- Quotation value
- Conversion ratio
- Confirmed sales
- Collections
- Gross margin protection
- Follow-up discipline
- Sales pipeline value
- Rep

Pay: ₹14,379.16 - ₹18,000.00 per month

Benefits

- Leave encashment
- Paid sick time

Work Location: In person

📌 Business Development Officer (Thrissur)
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