Role & responsibilities -

1. Brand Acquisition & Sales

- Identify and build a database of potential brands, agencies and marketing decision-makers.

- Proactively reach out to brands through cold calling, email, LinkedIn, WhatsApp and other channels.

- Connect with Brand Managers, Marketing Heads, Founders, Digital Marketing Heads and Agency teams.

- Understand the brand's marketing objectives, target audience and campaign requirements.

- Pitch customized Influencer Marketing campaigns and creator-led solutions.

- Follow up consistently with prospects and move them through the sales pipeline.

- Negotiate commercials and close deals.

1. Influencer & Creator Solutions

- Understand our influencer/creator network and identify relevant creators for different brands and campaigns.

- Pitch exclusive influencers / creator partnerships wherever relevant.

- Develop compelling proposals based on influencer profiles, audience demographics, reach, engagement and campaign objectives.

- Work with the internal team to create campaign concepts, influencer shortlists and commercial proposals.

1. Relationship Management

- Build and maintain strong relationships with brands and agencies.

- Develop long-term accounts and identify opportunities for repeat campaigns.

- Maintain regular communication with existing clients to identify new business opportunities.

- Become a trusted point of contact for clients for influencer marketing requirements.

1. Sales Pipeline & Reporting





- Maintain an updated CRM / sales tracker with leads, conversations, proposals and deal status.

- Consistently achieve weekly and monthly outreach and revenue targets.

- Track conversion rates, follow-ups, proposals and closures.

- Share regular sales reports and insights with the management team.

Preferred candidate profile

- 15 years of experience in Business Development / B2B Sales / Advertising Sales / Digital Marketing / Influencer Marketing / Media Sales.

- Strong communication and interpersonal skills.

- Comfortable with cold calling and outbound sales.

- Ability to confidently pitch, negotiate and close deals.

- Strong follow-up and relationship-building skills.

- Commercial mindset with a strong focus on achieving targets.

- Ability to understand client requirements and translate them into relevant solutions.

- Self-motivated, energetic and comfortable working in a target-driven environment.

- Valuable knowledge of Instagram, YouTube, creators and the digital marketing ecosystem will be an advantage.

Perks and benefits

- Opportunity to work at the intersection of brands, creators and digital marketing.

- High ownership and direct impact on business growth.

- Performance-based incentives in addition to fixed compensation.

- Opportunity to build strong relationships with leading brands and marketing professionals.

- Fast-paced environment with significant learning and growth opportunities.

📌 Business Development Manager (Noida)
🏢 Socio Influx
📍 Noida