15 Sep
|
Markitro
|
Bhubaneswar
15 Sep
Markitro
Bhubaneswar
About the Role
We are looking for a proactive and research-driven Business Development Executive B2B to strengthen our outbound sales and business development pipeline.
This role will be primarily focused on prospecting, lead generation, identifying decision-makers, outbound communication, qualification, follow-ups, and maintaining a healthy sales pipeline.
The ideal candidate should be comfortable reaching out to current businesses through LinkedIn, email, phone calls, and field visits, while maintaining a structured approach to tracking prospects and opportunities.
You will work closely with the senior BD/client-facing team and help ensure that qualified prospects are consistently available for further discussions and meetings.
Key Responsibilities
1. Prospect Research & Database Building
- Research and identify target companies, brands, businesses, and potential clients.
- Build and maintain accurate prospect databases.
- Identify relevant decision-makers, founders, marketing heads, HR heads, procurement teams, and other key stakeholders.
- Gather and verify prospect information including company details, contact information, industry, requirements, and potential opportunities.
- Continuously expand the company's B2B prospect pool.
- Outbound Lead Generation
- Conduct daily outbound prospecting through:
- LinkedIn
- Email
- Phone calls
- WhatsApp/business communication channels where appropriate
- Field visits and direct business networking
- Introduce the company's services to potential clients.
- Create meaningful first conversations with prospects.
- Follow up consistently with prospects who show interest or require further communication.
- Lead Qualification
- Understand the prospect's business, requirements, budget, timeline, and decision-making process.
- Identify genuine business opportunities from generated leads.
- Qualify prospects based on predefined criteria.
- Maintain clear notes and next steps for every qualified opportunity.
- Ensure only relevant and properly qualified prospects are moved forward for client meetings.
- Meeting & Pipeline Support
- Schedule meetings between qualified prospects and the senior BD/client-facing team.
- Coordinate with the internal team before meetings.
- Prepare basic prospect/company information for the person handling the client meeting.
- Support the first stage of the sales process and ensure a smooth handover.
- Follow up after meetings when required and maintain communication until the next step is confirmed.
- CRM & Sales Pipeline Management
- Maintain accurate and up-to-date prospect and lead information in the CRM.
- Track every prospect through the appropriate stage of the sales pipeline.
- Record calls, conversations, meetings, follow-ups, requirements, and next actions.
- Ensure no qualified lead is missed due to lack of follow-up.
- Regularly update opportunity status and pipeline movement.
- Reporting & Performance Tracking
- Prepare daily and weekly business development reports.
- Track key activities such as:
- New prospects researched
- Decision-makers identified
- Calls made
- Emails/LinkedIn outreaches
- Leads generated
- Leads qualified
- Meetings scheduled
- Follow-ups completed
- Opportunities created
- Share pipeline updates, challenges, and observations with the reporting manager.
- Market & Competitor Research
- Research industries, businesses, and emerging prospects relevant to the company's services.
- Identify new market segments and potential client categories.
- Monitor competitor activity and market opportunities.
- Provide useful insights that can improve prospecting and outreach strategies.
Key Performance Areas (KPIs)
Success in this role will primarily be measured by quality and consistency of pipeline generation, including:
- Number of relevant prospects added to the database
- Quality of decision-maker identification
- Daily outbound activity
- Qualified leads generated
- Meetings successfully scheduled
- Follow-up consistency
- Pipeline value and movement
- CRM accuracy and discipline
- Conversion of prospects into qualified opportunities
This is a target-oriented outbound BD role. The focus is not simply on making calls,
but on creating a consistent flow of relevant and qualified B2B opportunities.
Required Skills
- Strong verbal and written communication skills.
- Good research and information-gathering ability.
- Comfortable with cold calling and outbound communication.
- Strong LinkedIn prospecting skills or willingness to learn.
- Ability to identify and communicate with business decision-makers.
- Good follow-up and relationship-building skills.
- Basic understanding of B2B sales processes and sales funnels.
- Comfortable working with CRM tools and maintaining structured records.
- Good organization and time-management skills.
- Ability to work with targets and activity-based KPIs.
- Comfortable with field visits, networking, and face-to-face prospecting when required.
- Ability to work independently while coordinating closely with the BD team.
Ideal Candidate
* 1 - 3 years of experience in B2B business development, outbound sales, inside sales, lead generation, or a similar role.
- Experience in prospecting and building sales pipelines will be preferred.
- Candidates with experience selling services to businesses will have an advantage.
- Comfortable with cold outreach and approaching new businesses.
- Highly proactive, persistent, and result-oriented.
- Should not hesitate to make the first move and start conversations with potential clients.
- Should be comfortable handling rejection and maintaining consistent follow-ups.
- Should have a structured and disciplined approach to CRM and reporting.
What We Expect From You
We are looking for someone who can build opportunities, not wait for them.
You should be someone who:
- Finds the right companies.
- Finds the right people.
- Starts the conversation.
- Understands the requirement.
- Qualifies the opportunity.
- Gets the meeting.
- Follows up.
- Keeps the pipeline moving.
If you enjoy research, outbound sales, business conversations, networking, and converting cold prospects into genuine opportunities, this role could be a strong fit.
Compensation
Salary: As per experience and interview performance.
Additional incentives: Performance-based incentives may be provided based on company policy and achieved targets.
📌 Business Development Executive (Bhubaneswar)
🏢 Markitro
📍 Bhubaneswar