We are seeking a creative and analytical Marketing Strategist / Brand Strategist with 3-4 years of relevant experience to drive brand positioning, marketing campaigns, consumer engagement, and business growth. The ideal candidate should have specialised experience in the FMCG and e-commerce sectors and a strong understanding of market trends, consumer behaviour, and digital marketing.

Key Responsibilities

- Develop and execute effective brand and marketing strategies aligned with business objectives.

- Drive brand positioning, messaging, and communication strategies across various platforms.

- Plan and manage integrated marketing and promotional campaigns to improve brand awareness and customer engagement.

- Work closely with the digital marketing team to align performance marketing initiatives with overall brand and campaign objectives.

- Conduct market research, competitor analysis, and consumer insights analysis to identify growth opportunities.

- Develop campaign briefs and coordinate with creative, content, digital, and external agency teams.

- Monitor campaign performance and analyse key metrics to identify areas for improvement and optimisation.

- Support product launches, promotional activities, seasonal campaigns,



and new market initiatives.

- Ensure consistency in brand communication, visual identity, and messaging across all customer touchpoints.

- Track industry trends and emerging consumer preferences to recommend innovative marketing initiatives.

Required Skills &

- Competencies

- Robust understanding of Brand Strategy and Brand Positioning

- Campaign Planning &
- Execution

- FMCG and E-commerce Marketing

- Market Research &

- Competitor Analysis

- Consumer Behaviour &

- Market Insights

- Performance Marketing Alignment

- Digital Marketing Understanding

- Creative Briefing &

- Content Strategy

- Campaign Performance Analysis

- Strong Communication &

- Stakeholder Management Skills

Experience &

- Qualification

- Graduate/Postgraduate in Marketing, Business Administration, Mass Communication, or a related field.

- Minimum 3-4 years of relevant experience in Marketing or Brand Strategy.

- Prior experience in FMCG and/or E-commerce is essential.

- Experience in developing and executing integrated marketing campaigns.

- Strong analytical, creative, and strategic thinking abilities.

📌 Brand Strategist (Kolkata)
🏢 ADITYA GROUP
📍 Kolkata