15 Sep
|
IBrandSolutions
|
Adarsh Nagar
15 Sep
IBrandSolutions
Adarsh Nagar
Location: Jaipur / Hybrid
Experience: 2–4 Years
Employment Type: Full-time
About the Role
We are looking for a Brand Strategist who can turn business objectives into clear, compelling brand and content strategies.
You’ll work closely with clients and the internal creative team to understand brands, identify opportunities, develop strategic directions, and ensure that every piece of communication has a clear purpose.
Key Responsibilities
- Understand client businesses, target audiences, competitors, and market positioning.
- Develop brand, content, and social media strategies based on business goals.
- Create monthly/quarterly content directions and communication pillars.
- Develop robust campaign concepts, creative territories, and communication ideas.
- Conduct competitor and market research to identify trends and opportunities.
- Write and develop creative briefs for designers, video editors, copywriters, and content teams.
- Work closely with the creative team to ensure strategy translates into effective content.
- Review content and creatives from a strategic and brand-consistency perspective.
- Participate in client meetings, presentations, and strategy discussions.
- Track campaign/content performance and use insights to improve future strategies.
- Keep up with evolving social media formats, consumer behaviour, cultural trends, and digital marketing practices.
- Build long-term brand positioning rather than focusing only on individual posts or campaigns.
What We’re Looking For
- 2–4 years of experience in brand strategy, advertising, digital marketing, social media,
or a creative agency.
- Strong understanding of branding, consumer behaviour, content marketing, and social media.
- Excellent research, analytical, and conceptual thinking skills.
- Strong written and verbal communication.
- Ability to convert a vague client requirement into a clear strategic direction.
- Ability to understand different industries and adapt communication accordingly.
- Strong presentation and client-handling skills.
- Good understanding of Instagram, Meta, YouTube, and emerging digital platforms.
- Someone who can balance creative thinking with business thinking.
Good to Have
- Experience working with multiple brands across different categories.
- Experience in campaign planning and brand launches.
- Basic understanding of performance marketing and analytics.
- Experience with tools such as Google Trends, Meta Business Suite, Notion, Canva, or similar platforms.
- A portfolio showcasing strategy decks, campaigns, brand positioning, or successful content strategies.
What You’ll Do Here Research → Think → Strategise → Brief → Execute → Analyse → Improve
You won’t just be responsible for deciding what to post. You’ll be responsible for understanding why a brand should say it, who it should say it to, and how it should say it.
Salary
Depending on experience and skill set.
To Apply:
Send your CV along with your portfolio/work samples and a brief introduction about your experience in brand strategy.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits
- Paid sick time
- Paid time off
Work Location: In person
📌 Brand Strategist (Adarsh Nagar)
🏢 IBrandSolutions
📍 Adarsh Nagar