Brand Manager

Position: Brand Manager

Location: Delhi NCR

Experience: 3–7 years

About the Role

We are looking for a young, highly driven, motivated and digitally savvy Brand Manager to lead personal branding and institutional brand-building initiatives.

The ideal candidate should have a strong understanding of digital marketing, social media, PR, content creation, personal branding, healthcare communication and networking.

This role requires someone who is proactive, opportunity-oriented and highly execution-focused someone who actively identifies new platforms, events, media opportunities, collaborations and innovative ways to increase visibility and build a strong brand presence.

The candidate will have access to and work closely with the existing internal creative, content and digital teams for execution.

Key Responsibilities

1. Personal Brand Building

- Develop and execute a strong personal branding strategy for a senior medical professional.
- Establish the individual as a credible medical expert, thought leader and public voice.
- Build and strengthen presence across YouTube, Instagram, LinkedIn, Facebook, X and other relevant platforms.
- Develop a consistent brand identity, communication style and content strategy.
- Identify opportunities for interviews, podcasts, webinars, conferences, panel discussions and speaking engagements.
- Build relationships with journalists, media professionals, healthcare influencers and relevant networks.

1. Institutional Branding

- Develop and execute digital and PR strategies for the healthcare institution.
- Strengthen the organisation's visibility, reputation and positioning.
- Identify opportunities for campaigns, partnerships, events and collaborations.
- Promote doctors, services, technology, achievements and patient-care initiatives through compelling content.
- Ensure consistency in brand messaging across digital and offline platforms.

1. Digital & Social Media

- Develop monthly and quarterly content strategies.
- Drive a strong video-first strategy, particularly for YouTube and short-form platforms.




- Work with the internal team to create reels, videos, educational content, articles, graphics and campaigns.
- Monitor social-media trends and identify new platforms and content formats.
- Track audience growth, engagement and overall digital performance.

1. PR & Media Relations

- Develop and execute a proactive PR strategy.
- Identify opportunities for TV, print, digital media, podcasts and online interviews.
- Develop media pitches, press releases and thought-leadership opportunities.
- Build and maintain relationships with journalists, editors and media professionals.
- Monitor media coverage and identify opportunities for greater visibility.

1. Events & Brand Opportunities

- Proactively identify conferences, summits, medical events, awards, panel discussions, podcasts, webinars and networking opportunities.
- Explore speaking, sponsorship, partnership and branding opportunities.
- Maintain an events and opportunity calendar.
- Identify relevant collaborations with corporates, healthcare organisations, institutions, universities and professional networks.

1. Content & Thought Leadership

- Convert medical expertise into simple, engaging and credible digital content.
- Develop content around healthcare awareness, preventive care, patient education, medical innovation and relevant healthcare topics.
- Develop YouTube content, LinkedIn thought leadership, articles, blogs and other relevant formats.
- Work closely with the internal content team to ensure high-quality and consistent output.

1. Strategy, Execution & Analytics

- Develop monthly brand-building plans with clear objectives and KPIs.
- Track reach, engagement, audience growth, media mentions, video views, leads and other relevant metrics.




- Prepare regular performance reports for management.
- Continuously experiment with new digital channels, content formats and brand-building opportunities.

Ideal Candidate We are looking for someone who is:
- Highly driven, ambitious and self-motivated
- Energetic, creative and passionate about brand building
- Strong understanding of the digital ecosystem
- Well-versed with social-media trends and digital marketing
- Strong understanding of PR and media relations
- Excellent communication and networking skills
- Comfortable working with senior leadership and medical professionals
- Proactive in identifying opportunities and building relationships
- Robust in execution and follow-through
- Comfortable working in a quick-paced environment
- Able to leverage an existing internal team effectively

Desired Experience 5–7 years of relevant experience in areas such as:

- Personal branding
- Digital marketing
- Healthcare marketing
- PR & communications
- Doctor/medical professional branding
- Founder/CXO personal branding
- Social media and content strategy
- Corporate/institutional branding
- Media relations

Experience in building the personal brand of a doctor, healthcare professional, founder, CXO or public personality will be an added advantage. Key Success Metrics The candidate will be expected to deliver measurable growth in:

- Personal brand visibility
- Social-media presence and audience growth
- YouTube growth and video reach
- Media coverage and PR mentions
- Podcast and interview opportunities
- Speaking and conference opportunities
- Strategic collaborations
- Institutional digital visibility
- Thought-leadership positioning
- Overall brand recognition and credibility

What We Are Looking For We are not looking for someone who only manages social-media posts. We are looking for a brand builder and opportunity creator who can think strategically, understand the digital world, build networks, identify opportunities and drive execution with the support of the existing team.

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