Company Description Diraaz Tea is a premium tea brand dedicated to crafting exclusive blends using natural, high-quality ingredients sourced through ethical and trusted channels. The brand serves both B2B partners with great-value products and D2C customers with premium teas focused on authenticity, wellness, and enjoyment. Diraaz is committed to transparency, integrity, and mindful living, valuing its customers, employees, and growers alike.

The company’s mission is to keep spirits alive through thoughtfully curated tea experiences that uphold quality without compromise.

Role Description The Brand Assistant role at Diraaz Tea is a full time, on-site position based in Lucknow.

The Brand

Assistant will support brand management activities, including coordinating marketing campaigns, assisting in product positioning, and maintaining consistent brand messaging across channels. Day-to-day responsibilities include collecting and analyzing market and customer insights, supporting sales initiatives with brand-aligned materials, and collaborating with cross-functional teams to ensure cohesive brand representation. The role also involves monitoring competitor activity, preparing reports on brand performance, and helping organize events, promotions,



and in-store activations that strengthen brand visibility and customer engagement.

Qualifications

- Strong Analytical Skills to interpret market data, customer feedback, and sales performance for informed brand decisions.
- Excellent Communication skills, including clear written and verbal communication and the ability to collaborate effectively with internal teams and external partners.
- Knowledge of Branding and Brand Management principles, with the ability to support brand positioning, consistency, and identity across touchpoints.
- Sales understanding and skills to assist in translating brand strategy into effective sales support, promotions, and customer engagement activities.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Proficiency in basic office and collaboration tools (e.g., spreadsheets, presentation software, project management platforms).
- Attention to detail, organized work habits, and the ability to manage multiple tasks and deadlines in a dynamic environment.
- Interest in the food and beverage or FMCG sector; prior experience in brand or marketing support roles is an advantage.

📌 Brand Assistant (Lucknow)
🏢 Diraaz Tea
📍 Lucknow