Job Role: Associate Brand Management

You should apply if you:

- Are genuinely obsessed with social media - you spend time understanding why content works, not just consuming it.
- Know the Indian creator landscape well: who the big fitness and wellness creators are, what makes them resonate, and how brand deals typically work.
- Have strong writing skills - you can craft a caption, a brief, or an email pitch without much hand-holding.
- Are highly organised and can manage multiple tasks, timelines, and conversations without dropping the ball.
- Have done any internship, college project, or personal initiative in marketing, content, social media, or PR - even small ones count.
- Are passionate about health, fitness, or nutrition - you follow this world closely and have opinions about it.
- Are eager to learn fast, take ownership early, and work in a high-energy startup environment.

You should not apply if you:

- Think social media marketing is just about posting regularly - you haven't thought deeply about strategy or audience.
- Are uncomfortable with writing - briefs, outreach emails, and captions will be part of your day-to-day.
- Want a slow-paced role with clear instructions at every step - this team moves fast and expects initiative.
- Have no real curiosity about health, fitness, or the communities around it.
- Are looking purely for a back-end or analytical role with minimal creative or communication work.

Skills Required:

- Analytical & Technical Skills
- Strong analytical thinking with ability to interpret sales, pricing, and gross margins
- Pricing model building & margin simulations
- Discount impact analysis
- Ability to balance growth vs profitability
- Proficiency in Excel/Google Sheets (pivot tables, lookups, basic formulas)




- Experience with BI tools (Looker, PowerBI, Tableau) is an advantage
- Business & Category Skills
- Ability to manage brand relationships and coordinate with vendors
- Understanding of pricing strategy, product assortment, and category growth levers
- Basic grasp of supply chain concepts (stock planning, demand forecasting)

What you will do:

- Assist in identifying, researching, and shortlisting influencers and creators across fitness, nutrition, and health categories.
- Support influencer outreach - drafting collaboration briefs, coordinating timelines, and managing content review.
- Help maintain and grow Nutrabay's social media presence - contributing to content calendars, ideating formats, and tracking performance.
- Assist the team on PR activities - media lists, press release drafts, coverage tracking, and journalist outreach.
- Monitor trends on Instagram, YouTube, and emerging platforms to surface relevant opportunities for the brand.
- Coordinate with creators, agencies, and internal teams to ensure campaign deliverables are on time and on-brand.
- Track and compile campaign reports - reach, engagement, and key metrics - and share learnings with the team.
- Support brand partnerships, community events, and co-marketing initiatives as needed.

Work Experience: 2-3 years of experience

Working days: Monday - Friday

Location: Golf Course Road, Gurugram, Haryana (Work from Office)





Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn current things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments.

You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay:

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now, and our family is constantly growing.

We have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 million in a Series A funding.

📌 Associate- Brand Management (Gurugram)
🏢 Nutrabay
📍 Gurugram