We are looking for a seasoned channel business leader to drive and scale the Pan-India channel business for AV (Audio-Visual) and Display products. The ideal candidate will own the end-to-end channel strategy — from National Distributors (ND) down to Regional Distributors (RD) and Dealers — and will bring an established network and strong relationships across the AV/Display/IT hardware ecosystem in India.

Key Responsibilities

- Own and drive the Pan-India channel sales strategy for AV and Display product lines (interactive panels, video walls, AV accessories, etc.)

- Build, expand, and manage a multi-tier channel network comprising National Distributors, Regional Distributors, and Dealers across India

- Achieve monthly/quarterly/annual sales targets and market share goals through the channel ecosystem

- Onboard new National Distributors and Regional Distributors in untapped geographies; strengthen existing partnerships

- Develop and execute dealer engagement, incentive, and loyalty programs to drive sell-out and channel stickiness

- Design and implement channel policies — pricing, credit terms, stock norms, scheme structures, and ROI models for partners

- Collaborate with Marketing to plan and execute channel promotions, dealer meets, product launches, and branding activities

- Monitor primary and secondary sales, channel inventory, and receivables; ensure healthy channel hygiene

- Lead, mentor, and manage a team of Regional Sales Managers/Area Sales Managers driving channel execution on ground

- Conduct regular market visits, dealer meets,



and RD/ND reviews to strengthen relationships and gather market intelligence

- Track competition activity, pricing trends, and channel schemes; recommend counter-strategies

- Work closely with Supply Chain/Operations to ensure product availability and timely fulfillment across the channel network

- Report business performance, forecasts, and channel health to leadership on a periodic basis

Key RequirementsExperience

- 12–18+ years of overall experience in channel sales/distribution, with at least 5–7 years in a leadership role (AVP/GM/CBO level)

- Proven experience in

AV, Display, Consumer Electronics, IT Hardware, or related technology products

- Demonstrated success in building and managing a

Pan-India channel network across National Distributors, Regional Distributors, and Dealers

- Strong existing relationships/connect with key NDs, RDs, and Dealers in the AV/Display/CE/IT space (existing channel network is a solid plus)

- Experience managing a large, geographically distributed sales team

Skills & Competencies

- Strong understanding of distribution/channel economics — margins, schemes, credit management, inventory turns

- Excellent relationship management and negotiation skills

- Strategic thinker with solid execution and on-ground orientation

- Data-driven approach to sales planning, forecasting, and performance tracking

- Strong leadership skills with experience managing large regional teams

- Willingness to travel extensively across India

Education

- Postgraduate in Business Administration, Sales & Marketing, or related field (MBA preferred)

📌 Assistant Vice President (AVP) / Chief Business Officer (CBO) – Channel Business, AV & Display
🏢 Makerspace Masters
📍 Noida