- Drive business growth and revenue targets in line with the AOP plan
- Own and manage key performance metrics including ROAS, CAC, conversions, and revenue
- Ensure consistent delivery of performance KPIs through data-driven strategies
2. Campaign Planning & Execution
- Develop monthly performance marketing plans aligned with business goals
- Oversee execution across all channels including Google Ads, Meta Ads, and Programmatic
- Ensure all campaigns and ad accounts are active, optimized, and aligned with strategy
3. Agency & Cross-functional Coordination
- Coordinate closely with external agencies and internal stakeholders (Marketing, Product, Sales)
- Ensure seamless execution of campaigns as per defined timelines and budgets
- Review and guide agencies on campaign strategies, creatives, and optimizations
4. Performance Monitoring & Reporting
- Track and analyze campaign performance on a daily, weekly, and monthly basis
- Prepare insightful reports and dashboards highlighting performance metrics and improvement areas
- Continuously optimize campaigns based on performance insights
5. Analytics & Optimization
- Leverage Google Analytics to monitor user behavior, attribution, and funnel performance
- Implement advanced tracking, tagging, and measurement frameworks
- Drive continuous optimization through A/B testing and data analysis
6.
Retargeting & Funnel Management
- Build and execute strong remarketing / retargeting strategies
- Optimize user journeys and conversion funnels across platforms
Required Skills & Qualifications
- 8+ years of experience exclusively in Performance Marketing
- Minimum 6+ years of experience in owning ROAS and revenue targets
- Solid hands-on expertise in:
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- Programmatic Advertising platforms
- Deep understanding of remarketing strategies and audience segmentation
- Minimum 3–4 years of hands-on experience with Google Analytics
- Strong analytical skills with the ability to interpret data and drive insights
- Experience managing agencies and cross-functional teams
- Proficiency in campaign tracking, attribution models, and marketing tools
Preferred Qualifications
- Experience in healthcare / diagnostics / D2C industry is a plus
- Familiarity with tools like Google Tag Manager, Data Studio / Looker, CRM tools
- Strong communication and stakeholder management skills
Key Performance Indicators (KPIs)
- Achievement of AOP-driven business targets
- ROAS and cost efficiency metrics
- Campaign performance and conversion rates
- Timely execution of monthly plans
- Quality of reporting and actionable insights**