- Implement brand strategies aligned with overall business objectives of the Unit, strengthening market positioning and brand identity.

- Plan, execute, and evaluate integrated B2C marketing campaigns across multiple channels to drive awareness, engagement, and conversions.

- Lead on-ground branding initiatives, including health camps, check-up drives, seminars, and community outreach programs.

- Conduct market research to analyze target audiences, competitor activities, and industry trends to inform strategic decisions.

- Drive community and corporate activations to enhance brand visibility and generate qualified leads.

- Manage public relations activities, including media communication, press releases, and handling communication during crisis situations.

- Enhance patient/customer engagement through feedback collection,



testimonials, and in-facility activation programs.

- Oversee distribution and visibility of offline marketing materials, ensuring consistent brand representation.

- Monitor and optimize BTL marketing performance using key metrics such as footfall, leads, and conversion rates.

- Manage marketing budgets effectively, ensuring optimal allocation of resources and cost control across campaigns.

- Coordinate with vendors and maintain inventory of branding and promotional assets.

Interested candidates kindly drop your resume at [email protected] or call at (phone hidden).

📌 Assistant/Deputy Manager- Branding (BTL Activities) (Amritsar)
🏢 Livasa Hospitals
📍 Amritsar