About BECO
BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness. Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality. As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.
About the Role
Build and scale the brand from the ground up - positioning, identity, and storytelling. Drive distinctive communication across digital, retail, influencer, and performance channels while leading impactful brand initiatives and campaigns.
What You'll Do
- Build and scale the brand from the ground up - positioning, identity, and storytelling
- Drive distinctive communication across digital, retail, influencer, and performance channels
- Lead GTM planning and execution for campaigns, launches, and brand initiatives
- Create sharp, insight-led campaigns that drive awareness, consideration, and brand love
- Work cross-functionally to ensure consistent and impactful brand execution across touchpoints
- Track brand performance and continuously refine strategy based on consumer and market insights
What We're Looking For
- 2-3 years of experience in Brand Management / Marketing within FMCG brands
- Strong ownership mindset with a bias for action and execution excellence
- Deep understanding of consumer behaviour, category trends, and brand building
- Proven ability to drive campaigns across ATL, digital, influencer, and retail channels
- Robust analytical mindset with comfort in data-led decision making and performance tracking
- Excellent collaboration skills with the ability to work across creative, media, and internal teams
- High adaptability in a fast-paced, high-growth D2C/FMCG environment
- Passion for building brands that are insight-driven, differentiated, and culturally relevant
Company Website -https://www.letsbeco.com/
LinkedIn - https://www.linkedin.com/company/beco-india/about/
📌 Assistant Brand Manager (Mumbai)
🏢 Beco
📍 Mumbai