Key Responsibilities

1. Build, configure, and manage Adobe Target activities including A/B Testing, XT, MVT, Auto-Allocate, and Auto-Target.

2. Configure audiences, offers, targeting rules, traffic allocation, success metrics, and reporting.

3. Support experimentation and personalisation across authenticated, multi-domain, and multi-device journeys.

4. Validate activity delivery, audience qualification, reporting accuracy, and analytics integration (A4T).

5. Perform end-to-end QA, troubleshooting, production release validation, and ongoing activity monitoring.

6. Work with Product, Analytics, Engineering, QA, and Business stakeholders to deliver and optimise experiments.

Mandatory Skills Experience

1. Strong hands-on experience with Adobe Target activity creation, audiences, offers, targeting rules, and reporting.

2. Proven experience with A/B Testing, Experience Targeting (XT), MVT, Auto-Allocate, and Auto-Target.

3. Robust HTML, CSS, JavaScript, and DOM debugging skills.

4. Experience with authenticated personalisation and multi-domain implementations.

5. Strong understanding of audience qualification, exclusions, traffic allocation, and targeting logic.

6. Experience with Adobe Analytics and Analytics for Target (A4T).

7. Robust QA, UAT,



and release governance experience.

Technical Debugging (Mandatory)

1. Hands-on experience with Browser Developer Tools, Adobe Experience Cloud Debugger, mboxTrace, mboxDebug, QA URLs, and Preview URLs.

2. Ability to troubleshoot audience qualification, activity delivery, redirects, cookies, network requests, and rendering issues.

3. Experience validating response tokens, activity behaviour, and implementation defects before release.

4. Experience with Adobe Target mobile app implementations including mobile app Target tagging, form-based experiences, app mbox debugging, activity validation, and troubleshooting mobile app targeting and delivery issues.

Preferred Experience

1. Financial Services or other regulated industry experience.

2. Experience with privacy, consent, identity, and security controls.

3. Adobe Target certification (preferred).

4. Experience working within controlled release and governance environments.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Adobe Target Specialist (Chennai)
🏢 RARR Technologies
📍 Chennai