Position: Head – Admissions

Department: Admissions / Student Recruitment

Reports To: Provost / Vice Chancellor / Senior Management

Location: PPSU University Campus, Kosamba

Experience: 10–15+ years in University/ Higher Education Admissions

Team Size: As per institutional requirements

Role Overview:

The Head – Admissions will be responsible for leading the University's overall admissions and student recruitment strategy for a student strength of 15,000+ students, with a demonstrated ability to achieve 5,000+ annual admissions. The role requires strong expertise in higher education admissions, lead generation, conversion, counselling, institutional partnerships, and data-driven admission management.

Key Responsibilities

- Develop and execute the University's annual admissions strategy aligned with programme-wise and institutional enrolment targets.
- Own and drive the 5,000+ annual admission target, including lead generation, counselling, conversion, and enrolment.
- Lead the complete admissions funnel from enquiry → lead → application → counselling → offer → fee payment → enrolment.
- Develop admission targets by school/college, programme, geography, category, and intake.
- Lead and mentor the admissions, counselling, tele-calling, outreach and admission operations teams.
- Monitor daily/weekly/monthly admission performance through MIS, dashboards and conversion analytics.
- Identify gaps in the admission funnel and implement corrective strategies to improve lead-to-admission and application-to-enrolment conversion.
- Drive admissions through digital campaigns, school/college outreach, education fairs, seminars, career counselling and institutional partnerships in coordination with Marketing.
- Build strong relationships with schools, junior colleges,



coaching institutes, corporate organisations, education consultants and other feeder institutions.
- Develop and monitor geography-wise and programme-wise recruitment plans to expand the University's student base.
- Ensure effective utilisation and ROI of admission campaigns and lead-generation channels.
- Work closely with Marketing, Deans, Principals, Finance, Registrar and academic departments to ensure smooth admissions.
- Ensure a seamless and student-friendly admission and onboarding experience.
- Establish admission SOPs, counselling standards, follow-up mechanisms and performance KPIs.
- Ensure compliance with University, regulatory and admission policies.
- Present regular admission forecasts, target achievement reports and strategic recommendations to Senior Management.

Candidate Profile:

The ideal candidate should have:

- 10–15+ years of experience in university/higher education admissions, preferably in a large university with 10,000–15,000+ student strength.
- Proven experience of independently managing large-scale university admissions.
- Demonstrated track record of achieving 5,000+ admissions in a financial/academic year.
- Strong understanding of the complete higher education admission funnel.
- Excellent leadership, team management, negotiation and communication skills.
- Strong analytical and target-oriented approach.
- Experience with CRM/ERP, admission dashboards, digital lead management and MIS.
- Solid network and experience in student recruitment across multiple geographies.
- Ability to work under aggressive admission targets and manage large teams.

Preferred Qualification:

Master's degree / MBA in Marketing, Management, Business Administration, Education or a related field. Experience in higher education admissions will be strongly preferred.

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