Key Responsibilities

- Manage daily social media activities across Instagram, Facebook, YouTube and other relevant platforms.
- Create and execute engaging Reels, posts, stories, videos and promotional content.
- Develop a monthly social media content calendar aligned with campaigns, offers and business objectives.
- Coordinate with restaurant outlets and operations teams to capture food, customer experiences, staff activities and events.
- Identify and use trending audio, formats, hashtags and social media trends relevant to the brand.
- Write creative captions, content ideas and promotional copy.
- Coordinate with photographers, videographers, designers and influencers when required.
- Monitor comments, messages and audience interactions and ensure timely responses.
- Track social media performance, including reach, engagement, followers, views and conversions.
- Prepare regular social media performance reports and suggest improvements.
- Support promotional campaigns, new product launches, festivals and special events.
- Monitor competitor activities and identify new content and marketing opportunities.
- Ensure all content follows the company's brand guidelines and communication standards.

Required Skills

- Strong knowledge of Instagram, Facebook, YouTube and social media trends.
- Good knowledge of Reels and short-form video content.
- Basic skills in Canva, CapCut or similar content-editing tools.




- Good photography/videography skills will be an advantage.
- Excellent creativity and ability to generate fresh content ideas.
- Valuable written and verbal communication skills.
- Ability to work in a fast-paced restaurant environment.
- Strong understanding of social media analytics and insights.
- Ability to manage multiple campaigns and deadlines.

Preferred Qualifications

- Bachelor's degree/diploma in Marketing, Digital Marketing, Mass Communication, Media or a related field.
- 1–3 years of relevant social media/digital marketing experience.
- Experience in restaurant, hospitality, food, FMCG or lifestyle brands will be an advantage.
- Candidates with a strong portfolio of successful Reels/social media campaigns will be preferred.

Key Performance Indicators (KPIs)

- Growth in followers and overall social media reach.
- Reel/video views and engagement.
- Engagement rate and audience interaction.
- Quality and consistency of content.
- Timely execution of campaigns and content calendar.
- Increase in brand awareness and customer engagement.
- Performance of promotional campaigns.

Working Requirement

The candidate should be comfortable with outlet visits, event coverage, food photography/video shoots and occasional work outside regular office hours based on campaigns and events.

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

- Food provided

Work Location: In person

📌 Social Media Executive (India)
🏢 Pathirakozhi Restaurant
📍 India