Loyal Textile Mills is seeking an experienced and result-oriented Marketing Manager - Specialty Yarns to drive business development, customer acquisition, and revenue growth across domestic and export markets. The role will focus on promoting Loyal's portfolio of specialty and value-added yarns, developing strategic customer relationships, identifying new market opportunities, and converting prospects into sustainable business.

The ideal candidate should possess deep market knowledge, an established network within the textile and apparel value chain, and a proven track record in specialty yarn sales and sourcing.

Role & responsibilities

Business Development & Sales

- Drive sales of specialty yarns including Micro Modal, Bamboo, Polyamide, Acrylic blends, Sustainable Yarns, PV Blends, and other value-added products.
- Develop and manage relationships with garment exporters, fabric manufacturers, knitters, brands, buying houses, and textile mills.
- Identify new business opportunities and convert customer requirements into profitable orders.
- Generate, negotiate, and close commercial proposals while ensuring alignment with company pricing and margin objectives.
- Achieve revenue and order-book targets through effective pipeline management

Customer & Market Management

- Leverage existing industry network to accelerate customer acquisition.
- Conduct regular customer visits across Tiruppur, Chennai, Bengaluru, and other key textile hubs.
- Track market trends, competitor activity, customer requirements, and emerging specialty fiber opportunities.
- Support product positioning and market penetration strategies for new yarn developments.

Product Development & Coordination

- Work closely with Production, R&D;, PPC, and Commercial teams to support customer developments.
- Coordinate sampling, trials, costing, technical approvals, and order execution.
- Ensure seamless communication between customers and internal stakeholders to deliver quality and on-time performance.
- Support innovation initiatives in sustainable and specialty yarn segments.

Commercial Management

- Monitor sales pipeline, forecasts, order execution, collections, and customer profitability.
- Prepare weekly and monthly business reviews covering opportunities, conversions, and growth plans.

Maintain robust commercial discipline regarding pricing, margins,



payment terms, and customer risk management.

Preferred candidate profile

- Graduate in Textiles, Fashion Technology, Textile Engineering, Apparel, or related discipline.
- 15+ years of experience in yarn/fabric marketing, sourcing, merchandising, or textile business development.
- Strong understanding of specialty yarns, knitted fabrics, sustainable fibers, and textile manufacturing processes.
- Well-connected within the Tiruppur, Chennai, Bengaluru, and South India textile ecosystem.
- Proven ability to develop recent customers and generate significant business volumes.
- Strong commercial acumen, negotiation skills, and relationship management capabilities.
- Willingness to travel extensively.

Success Metrics

- New customer acquisition and account activation.
- Revenue growth from specialty yarn portfolio.
- Pipeline conversion and order-book expansion.
- Customer retention and repeat business.
- Achievement of monthly and quarterly sales targets.
- Contribution to strategic growth of Loyal's specialty yarn business.

Loyal is looking for a high-energy textile sales professional who can convert market relationships into measurable business growth and establish Loyal as a preferred partner in the specialty yarn segment.

Key Performance Indicators (KPIs) - Marketing Manager, Specialty Yarns

The role should be measured on business generation, customer acquisition, specialty product penetration, profitability, and execution excellence.

1. Revenue & Order Booking (40%)

- Achieve 3-5 Crore/month order inflow within 6 months of joining.
- Deliver annual specialty yarn sales target as agreed in the business plan.
- Maintain a minimum 3X qualified sales pipeline versus monthly sales target.
- Achieve quarterly revenue growth targets from assigned territories and accounts.

2. New Customer Acquisition (20%)

- Activate 5-8 new strategic customers within the first 6 months.




- Generate at least 15 qualified customer meetings per month.
- Develop relationships with key decision-makers across spinning mills, knitters, garment exporters, brands, and buying houses.
- Convert a minimum of 20-25% of qualified opportunities into commercial orders.

3. Specialty Yarn Portfolio Growth (15%)

- Ensure 50%+ of sales volume originates from Specialty & Value-Added Yarns.
- Launch and commercialize at least 3-5 new product developments annually.
- Grow sales of key categories:
- Aramide (IFR)
- Lyocell
- Bamboo & Sustainable Fibres
- Polyamide
- Moda Acrylic
- Functional & Performance Blends
- Premium PV and Cellulosic Blends
- FR Viscose/FR Polyster

4. Margin & Commercial Performance (10%)

- Achieve targeted gross margin % for specialty yarn business.
- Maintain pricing discipline and minimize non-approved commercial deviations.
- Ensure customer payment adherence and support collection targets.
- Minimize bad debts and overdue receivables.

5. Customer & Market Development (10%)

- Conduct minimum 12-15 customer visits per month.
- Submit monthly market intelligence reports covering competitor activity, new yarn trends, pricing movements, and customer opportunities.
- Build a database of top 100 target accounts across Tiruppur, Chennai, Bengaluru, and other textile hubs.
- Achieve customer retention rate above 90%.

6. Execution & Collaboration (5%)

- Ensure sampling and development TAT within agreed timelines.
- Coordinate effectively with Production, PPC, R&D;, Quality, and Commercial teams for order execution.
- Maintain CRM and sales pipeline accuracy above 95%.
- Deliver weekly business review reports and monthly sales forecasts.

First 180-Day Success Milestones

Day 30

- Complete product, plant, costing, and customer immersion.
- Build target account list with chance mapping.
- Generate pipeline worth 5 Crore+.

Day 60

- Initiate trials and developments with key prospects.
- Secure first commercial orders worth 1 Crore+.

Day 90

- Achieve cumulative bookings of 2-3 Crore+.
- Activate at least 3 recent strategic accounts.

Day 180

- Establish a sustainable monthly run-rate of 3-5 Crore+.
- Build a qualified pipeline exceeding 10 Crore.
- Position Loyal Textile Mills as a preferred specialty yarn supplier with targeted accounts.

📌 Marketing Manager - Specialty Yarns (Chennai)
🏢 Loyal Textile Mills
📍 Chennai