Responsibilities:
Plan & execute integrated marketing campaigns across email, social, landing pages, and other digital channels
Build, optimize, and manage email workflows, lead nurturing journeys, and segmentation using HubSpot CRM Marketing Module
Own the marketing funnel from top-of-funnel awareness to qualified lead hand-off to sales
Analyze campaign performance and deliver actionable insights based on key metrics (CTR, conversion rates, etc.)
Create compelling marketing content including newsletters, blog posts, case studies, and event invites
Collaborate closely with sales, design, and product teams to ensure marketing aligns with business goals
Manage the CRM database and maintain clean, organized, and GDPR-compliant data in HubSpot
Run A/B tests and continuously optimize campaigns for better results
Track market trends and competitor strategies to refine our messaging and positioning.

Requirements:




Bachelors degree in marketing, Communications, Digital Media, or a related field (preferred).
Proficiency in HubSpot CRM Marketing Module (email marketing, automation, workflows, analytics)
hands-on experience in digital/inbound marketing
Deep understanding of the lead lifecycle, lead scoring, and customer journeys
Strong copywriting and content creation skills
Experience using marketing performance tools like Google Analytics, Hotjar, etc.
Exceptional organizational and communication skills.

Excellent communication and negotiation skills.

Ability to work in a fast-paced environment and manage multiple vendors.

Robust organizational and problem-solving skills.

Familiarity with the food industry or supply chain management is a plus.

📌 Marketing Manager (Gurugram)
🏢 Progresso Research
📍 Gurugram