Responsibilities:
Growth Strategy Development: Develop and execute data-driven growth strategies across
the entire user lifecycle, from acquisition to retention and monetization.
Experimentation & Testing: Design and implement A/B tests and other experiments to
validate growth hypotheses and optimize conversion rates. Analyze experiment results and
iterate on strategies based on data.
Data Analysis & Insights: Deeply analyze user behavior data, identify growth trends and
opportunities, and develop actionable insights to inform product and marketing decisions.
Product Optimization: Collaborate with product and engineering teams to identify and
prioritize product improvements that drive growth. Define product requirements and work
closely with development teams to ensure timely execution.
Channel Optimization: Work with marketing teams to optimize marketing campaigns and
channels for user acquisition and engagement. Identify current and innovative channels for
growth.
User Acquisition: Develop and execute strategies to acquire new users through various
channels, including organic, paid, and referral programs.
User Retention: Develop and implement strategies to improve user retention and reduce
churn. Identify key drivers of churn and develop solutions to address them.
Collaboration & Communication: Collaborate closely with cross-functional teams,
including marketing, engineering, design, and analytics, to achieve growth objectives.
Communicate effectively with stakeholders regarding growth performance and strategy.
Competitive Analysis: Stay up-to-date on industry trends and competitive landscape,
identifying opportunities to leverage best practices and differentiate our product.
Growth Reporting: Develop and maintain dashboards and reports to track key growth




metrics and provide regular updates on growth performance to stakeholders.

Qualifications and Attributes we value:
Bachelor's degree in a quantitative field (e.g., Computer Science, Engineering, Mathematics,
Statistics, Economics) from tier 1-2 colleges or equivalent practical experience.
1+ years of experience in product management, with a focus on growth or marketing.
Proven track record of driving significant growth in a product or business.
Strong analytical skills and experience with data analysis tools (e.g., SQL, Google Analytics,
Mixpanel).
Experience with A/B testing and other experimentation methodologies.
Deep understanding of user acquisition, retention, and monetization strategies.
Excellent communication, collaboration, and presentation skills.
Ability to work independently and as part of a team.
Passion for data-driven decision-making and continuous improvement.

Company profile:
Inshorts Group is a leading tech startup in the short form content space. Our innovative
platforms Inshorts and Public have been downloaded by more than 300 million users.

• Inshorts, our flagship product,is India's highest-rated and #1 short news app, serving over 12
million active users in India with concise 60 word shorts tailored to smartphone users wanting to
get updated of news quickly.

• Public, our second platform is the largest platform for hyperlocal content in India, with 70
million active users in India, providing timely updates and information relevant to the users
towns and cities.

We also provide cutting-edge and bespoke advertisement solutions for brands. Brands continue
to trust us year after year owing to the multiple innovative award-winning campaigns we have
delivered for them across sectors and seasons.

📌 Product Manager (Noida)
🏢 Inshorts
📍 Noida