Job Description (JD)

Job Title: Business Development - Assistant Manager (BTL Marketing)

Location: Kolkata/ Bangalore/ Delhi (CP)

Experience: 37 years in BTL, Business Development, Institutional Sales, EdTech, Education Partnerships, or Lead Generation

Candidate Preference: Male candidate preferred

Role Overview

We are looking for a highly proactive, independent, and revenue-focused BTL professional with strong experience in college and institutional engagement, business partnerships, B2C/B2B lead generation, seminars, campus activations, and field marketing. The role will have end-to-end ownership of BTL activities and revenue generation across Karnataka. The ideal candidate should identify opportunities, build institutional and business relationships, generate qualified leads, drive admissions and partnerships, and consistently contribute to revenue.

1. BTL & Field Marketing

- Plan and execute BTL activities across colleges, universities, educational institutions, training centres, and relevant locations across Karnataka.
- Identify high-potential colleges and institutions for student acquisition.

Conduct college seminars, career awareness sessions, workshops, campus activations, education fairs, roadshows, and student engagement activities.

2. College & Institutional Partnerships

- Build and maintain relationships with colleges, universities, placement cells, training institutes, faculty, HODs, principals, and management.
- Develop institutional partnerships for lead generation, seminars, workshops, counselling, and admissions.

3. Business Channel Partnerships





- Identify and develop BCP (Business Channel Partner) relationships and other channel partnerships.
- Build a strong partner ecosystem for continuous lead generation and revenue.

Onboard recent channel partners and manage the complete partner lifecycle.

4. Lead Generation & Revenue

- Take complete ownership of lead generation and revenue from BTL activities.
- Generate qualified leads through college visits, seminars, events, partnerships, referrals, and field activities.

5. Out-of-the-Box Business Development

- Create new revenue-generation opportunities beyond conventional BTL activities.
- Explore institutions, communities, associations, corporates, youth networks, coaching centres, student communities, and strategic partners.

6. Field & Market Intelligence

- Conduct regular market visits across Karnataka and understand competitor activities, pricing, programs, offers, and student acquisition strategies.

7. Coordination & CRM Management

- Ensure all BTL activities, leads, meetings, partner details, and follow-ups are updated in the CRM on time.
- Maintain accurate activity and conversion reports.

Required Skills

- Strong Business Development and Revenue Generation capability
- Excellent BTL and field marketing knowledge
- Strong college/institution relationship-building skills
- EdTech / Education / Skilling / Training experience preferred
- Strong lead-generation and conversion understanding
- Excellent communication and presentation skills
- Strong negotiation and networking skills

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