Chief Marketing Officer / Marketing Director

Location: Mohali, Punjab
Shift: US Shift | 6:00 PM 3:00 AM
Reports To: VP/CEO
Experience Required: 15+ Years
Industry: Restaurant & Hospitality

Position Overview:

Chandi Hospitality Group is seeking an experienced and commercially driven Chief Marketing Officer / Marketing Director to lead the overall marketing, branding, customer acquisition, and market expansion strategy for its growing restaurant and hospitality businesses.

The CMO/Marketing Director will be responsible for building solid brands, driving revenue and customer growth, developing market expansion strategies, and leading integrated digital, ATL, BTL, PR, influencer, local store, and experiential marketing initiatives.

This is a senior leadership position requiring a combination of strategic vision, commercial understanding, creativity, data-driven decision-making, and strong execution capabilities.

Key Responsibilities:

1. Marketing & Brand Leadership

- Develop and lead the overall marketing strategy aligned with company growth and business objectives.
- Build and strengthen restaurant and hospitality brands across multiple markets.
- Define brand positioning, customer segments, brand voice, and marketing priorities.
- Ensure consistent brand standards across all locations and customer touchpoints.
- Lead market research, customer insights, and competitor analysis.

2. Business Growth & Market Expansion

- Develop marketing strategies to support new restaurant openings, market expansion, and revenue growth.
- Identify new markets, customer segments, partnerships, and growth opportunities.
- Develop launch and pre-launch marketing strategies for new locations and concepts.
- Work closely with Business Development and Operations teams on expansion plans.
- Drive customer acquisition, retention, footfall, and same-store sales growth.

3. Integrated Marketing

- Lead integrated Digital, ATL, BTL, Offline, Local Store Marketing (LSM), PR, and Experiential Marketing initiatives.
- Develop high-impact promotional campaigns, seasonal campaigns, product launches, and brand activations.
- Oversee marketing calendars, campaign budgets, timelines, and execution.
- Ensure marketing activities deliver measurable business results and ROI.

4. Digital & Performance Marketing

- Lead SEO, SEM, social media, paid advertising, CRM, email,



and performance marketing strategies.
- Build strong digital presence and engagement across restaurant brands.
- Leverage customer data and analytics to improve acquisition and retention.
- Monitor emerging digital platforms, technologies, and consumer trends.

5. PR, Influencer & Brand Partnerships

- Develop PR and media strategies to strengthen brand visibility and reputation.
- Build relationships with media, food bloggers, influencers, creators, and strategic partners.
- Lead influencer campaigns, food tastings, media events, and brand collaborations.
- Develop sponsorship and partnership opportunities.

6. Events & Experiential Marketing

- Lead restaurant openings, food festivals, promotional events, and brand activations.
- Develop memorable customer experiences that strengthen brand loyalty.
- Oversee event partnerships, sponsorships, and on-ground marketing initiatives.

7. Marketing Budget & ROI

- Own and manage the overall marketing budget.
- Allocate resources across digital, ATL, BTL, PR, events, and local marketing.
- Track marketing ROI, customer acquisition cost, revenue contribution, and campaign performance.
- Identify opportunities to improve marketing efficiency and profitability.

8. Team Leadership

- Build, lead, and mentor a high-performing marketing team.
- Establish clear KPIs, KRAs, processes, and performance standards.
- Manage agencies, designers, content creators, digital partners, and other external vendors.
- Create a culture of accountability, innovation, and execution.

9. Analytics & Management Reporting

- Establish marketing KPIs and performance dashboards.
- Monitor sales growth, footfall, customer acquisition, engagement, retention, and campaign ROI.
- Present marketing performance, insights, and strategic recommendations to senior leadership.
- Use data and customer insights to continuously optimize marketing strategies.

10. Cross-Functional Leadership

- Work closely with Business Development, Operations, Culinary, Finance,



HR, and Executive Leadership.
- Align marketing strategies with restaurant-level operational and financial objectives.
- Support menu launches, pricing promotions, customer experience initiatives, and new business concepts.
- Ensure marketing directly supports overall business growth and profitability.

Qualifications & Experience:

- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- MBA in Marketing/Business preferred.
- 15+ years of marketing/branding experience, with 5+ years in a senior leadership role.
- Strong experience in restaurant, QSR, hospitality, retail, or consumer-facing businesses.
- Proven experience managing multi-location or multi-brand marketing.
- Experience in launching new brands, restaurants, or markets preferred.

Core Skills:

- Brand Strategy & Management
- Digital & Performance Marketing
- ATL / BTL Marketing
- Restaurant & Local Store Marketing
- PR & Influencer Marketing
- Customer Acquisition & Retention
- Market Expansion & Launch Strategy
- Marketing Analytics & ROI
- Budget Management
- Team & Agency Management
- Strategic Planning & Business Development

Leadership Profile

We are looking for a strategic yet hands-on marketing leader who:

- Thinks like a business leader, not just a marketing professional.
- Has a strong understanding of restaurant customers and consumer behaviour.
- Can connect marketing initiatives directly to sales and profitability.
- Is highly creative but equally data-driven.
- Has strong ownership and execution capabilities.
- Can lead teams, agencies, and cross-functional stakeholders.
- Thrives in a fast-paced, growth-oriented environment.
- Is passionate about food, hospitality, brands, and customer experience.

Working Conditions:

- Full-time, office-based position.
- US Shift: 7:00 PM 4:00 AM
- Regular interaction with US-based leadership and restaurant teams.
- Travel may be required for restaurant openings, events, market visits, and brand activations.

Success in This Role

The successful candidate will be expected to build stronger brands, increase customer traffic and revenue, support successful market expansion, improve marketing ROI, and establish a scalable marketing function for Chandi Hospitality Group's growing restaurant portfolio.

📌 Chief Marketing Officer / Marketing Director (Sahibzada Ajit Singh Nagar)
🏢 Chandi Hospitality Group
📍 Sahibzada Ajit Singh Nagar