Job Description:

- Build impactful, insight-led campaign pitches and curate strategic campaign packages

- tailored to business objectives.

- Plan detailed content calendars and phasing for optimal storytelling across platforms.

- Lead end-to-end execution of campaigns, ensuring timely delivery by coordinating with

- internal teams (design, content, performance) and external partners (agencies, vendors,

- creators).

- Track and report campaign performance against KPIs, ensuring optimization where needed.

- Manage campaign budgets and P&Ls;, ensuring spends are aligned with objectives.

- Ensure the presence of upper-funnel assets for maximum amplification and discoverability.

- 2. Brand-Funded Campaigns Execution

- Partner with brand teams to co-create high-impact collaborative campaigns, from pitch to

- delivery.

- Customize content solutions and campaign structures that balance brand needs with

- platform behavior.

- Maintain clear communication with brand stakeholders, ensuring campaign expectations

- are met across timelines,



creative, and results.

- Manage campaign tracking, performance reports, and financial reconciliation.

- 3. Innovative Ideas & Campaign Thinking

- Constantly seek opportunities to enhance existing campaigns with creative, out-of-the-box

- marketing approaches.

- Collaborate across verticals (content, comms, growth, category) to co-develop fresh

- initiatives.

- Regularly test, evaluate, and optimize the impact of current formats and strategies.

- 4. Content Creation (360)

- Participate in asset creation for HHH (Hero-Hub-Hygiene) and Integrated Marketing

- campaigns-including conceptualization, scripting, and video editing.

- Lead execution of self-shot campaign assets, including video direction, on-screen presence,

- and production support.

- Collaborate with content and creative teams for quality control and alignment with

- campaign objectives.

📌 Beauty - IMC (India)
🏢 Acme Services Private
📍 India