Job Description:

- Develop and implement the overall social media strategy for Sapna Book House across

- Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.

- Define monthly and quarterly social media goals, KPIs and growth plans.

- Establish the overall social media direction, brand voice and communication style.

- Plan and lead social media campaigns, product promotions, launches and special

- initiatives.

- Provide strategic direction for posts, reels, stories, videos and other social media

- content.

- Plan and develop video concepts, storyboards and shoot plans for social media

- campaigns, brand communication and promotional content.

- Coordinate and oversee video shoots, including planning content requirements, creative

- direction and execution.

- Review and oversee the monthly content calendar and ensure alignment with the overall

- strategy.

- Lead and guide the Social Media Manager and supporting team.

- Coordinate with designers, content creators, photographers, videographers, influencers,

- agencies and other external partners.

- Ensure consistency, quality and accuracy of social media content and brand

- communication.

- Monitor and analyse social media performance, including reach, engagement, followers,

- conversions and campaign results.





- Take hands-on ownership of performance marketing campaigns across Meta Ads,

- Google Ads and YouTube Ads.

- Develop, execute and optimise paid digital campaigns to drive brand awareness, website

- traffic, customer acquisition, engagement and conversions.

- Track campaign performance, budgets, ROI/ROAS, CPL, CPA and other relevant

- performance metrics.

- Prepare regular performance reports and present key insights, learnings and

- recommendations to management.

- Oversee paid social media promotions and digital advertising strategy in coordination

- with the relevant team or agency.

- Develop digital marketing strategies suitable for a brand with a Pan-India

- presence, ensuring campaigns are planned and optimised for different markets

- and audiences across India.

- Identify current social media trends, platform updates and current opportunities to improve

- brand visibility and engagement.

- Manage, mentor and provide direction to the social media team.

- Ensure timely execution of campaigns and social media initiatives.

- Take overall ownership of Sapna Book House's social media growth, digital visibility,

- performance marketing and brand presence.

📌 Social Media Head (Mumbai)
🏢 Acme Services Private
📍 Mumbai