Employment Type: Full time
Experience: 2–4 years
CTC: 2.4-2.8LPA
Experience: 2–4 years
About GintaaAt Gintaa, we’re redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India’s Tier 1 and Tier 2 cities. We’re backed by a mission-driven team and expanding rapidly, now’s the time to join the leadership and build something impactful.
Key Responsibilities
- Write compelling captions, posts, reels scripts, carousels, stories, campaign copy, and short-form marketing content.
- Develop monthly social media content calendars aligned with brand goals and campaigns.
- Adapt tone, style, and messaging for platforms such as Instagram, Facebook, LinkedIn, X, and YouTube.
- Coordinate with designers, photographers, video teams, and the tech team to turn ideas and product updates into high-performing content.
- Work closely with the tech team to understand product features, releases, and workflows, and document processes clearly for internal and external communication.
- Create simple, engaging content around product updates, technical processes, user journeys, and how-to guides.
- Research trends, competitor activity, hashtags, and audience preferences.
- Ensure all content is accurate, on-brand, grammatically correct, and engaging.
- Assist with community management by responding to comments and messages where required.
- Track post performance and share insights to improve future content.
- Support product launches, promotions, seasonal campaigns, and influencer collaborations.
Requirements
- 2–4 years of experience in social media management, copywriting, or content creation.
- Excellent written English; strong Hindi/Hinglish writing is an added advantage.
- Ability to simplify technical or process-related information into transparent, engaging social content.
- Good understanding of social media trends, formats, algorithms, and best practices.
- Experience creating content calendars and managing multiple campaigns.
- Familiarity with Canva, Meta Business Suite, and basic analytics tools is preferred.
- Strong research skills, creativity, attention to detail, and ability to meet deadlines.
What We’re Looking For
- A natural storyteller with a strong sense of brand voice.
- Someone who can collaborate effectively with both creative and technical teams.
- Someone who follows internet culture and knows what makes audiences stop scrolling.
- A proactive team player who can turn briefs into polished content quickly.
📌 Social Media Executive with Content Writing (India)
🏢 Gintaa
📍 India