What will you do?

Must have

- Responsible for ensuring implementation as per agreement with Brands and Markets.
- Cross-channel customer engagement tactics, workflow design and validation to include the creation of omni-channel digital experiences across web, email, webinars, and CLM.
- You develop/orchestrate engagement-oriented campaigns across channels.
- Provide recommendations and suggestions on the Omnichannel workflow within Salesforce.
- Partner with the creative production team for appropriate support across all channels and assets used in the campaigns.
- Coordinate with multiple markets in maintaining the localized omni-channel tactics by analyzing the channel operation and engagement scores of the markets.
- Work closely with platform teams to request features, functions, data capture to support omnichannel campaigns.
- Works with cross-functional teams to support UAT and ensure testing meets BRD inputs.

Good to Have

- Experience working with cross-functional teams, across production, creative, and platforms.
- Evaluate and analyze Omnichannel program workflows and continually optimize for efficiency.




- Understanding of data dictionary, data structures, and data mart in relation to CRM.
- Ability to work with dynamic data sets to deliver personalization.

What will you need?

Must have skills

- Proficiency with Salesforce Marketing Cloud (SFMC)
- Hands-on experience in Salesforce Omni Channel campaign workflow.
- 2-5 years of Workflow development experience in Salesforce Marketing Cloud.
- Experience with omnichannel campaign orchestration and UAT.
- Exposure on setting up Data Extension and AMPscripts in Salesforce Marketing Cloud
- Knowledge of HTML and CSS skills is desirable.
- Basic understanding of JavaScript is desirable.

Positive to have skills

- Proficiency with marketing automation tools and processes – SFMC, Eloqua, Marketo, Hubspot, Responsys, Adobe Campaign, or similar.
- Experience in designing custom objects, custom fields, picklists, workflow, approval processes, validation rules, and email generation according to application requirements.

📌 SFMC Specialist (Gurugram)
🏢 WPP Production India [Marketing Operations Studios]
📍 Gurugram