Job Title: Senior CRO Lead

We are looking for a Senior CRO Lead with strong e-commerce/DTC, analytics, and data-driven growth experience, preferably with a $100M+ consumer/e-commerce brand.

Key Responsibilities:

Own CRO strategy and website conversion optimization.

Analyze customer journeys, funnels, and website performance to identify growth opportunities.

Lead A/B testing and experimentation across landing pages, PDPs, checkout, offers, and UX.

Optimize CVR, AOV, revenue, and overall e-commerce performance.

Work closely with Growth, Product, Creative, UX, and Engineering teams.

Translate data and customer insights into actionable business recommendations.

Must Have:

Strong hands-on CRO / Conversion Rate Optimization experience.

Experience in e-commerce/DTC/consumer brands.

Solid A/B testing & experimentation experience.

Excellent data/analytics and funnel optimization skills.

Experience improving conversion rate, AOV, and revenue.

Experience with a large-scale ($100M+) e-commerce/consumer business preferred/required.

📌 Senior CRO Lead - DTC (India)
🏢 Sellryt
📍 India