Job Description

Department: Sales

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Job Type: Full-Time

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Experience: 3–5 Years

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Job Summary

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We are looking for an experienced and target-oriented Channel Sales Manager to develop and manage our dealer and distributor network and drive sales growth across assigned markets.

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Candidates with relevant Channel Sales experience in the mattress industry will be preferred. Experience in the furniture, home furnishing, or related consumer-product industry will also be considered.

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The ideal candidate should have solid experience in channel sales, dealer and distributor management, market development, and achieving sales targets. The candidate should also have a good understanding of dealer networks, retail markets, and territory development.

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Key Responsibilities

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- Develop and maintain strong relationships with dealers, distributors, retailers, and channel partners.

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- Identify and onboard new dealers and distributors to expand the company's network.

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- Achieve monthly, quarterly, and annual sales targets through effective channel management.

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- Drive both primary and secondary sales across assigned territories.

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- Develop and implement channel sales plans to increase market reach and revenue.

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- Regularly visit dealers, distributors, retailers, and key customers to understand market requirements.

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- Monitor dealer and distributor performance and take necessary actions to improve sales.

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- Identify new market opportunities and expand the company's presence in existing and new territories.

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- Ensure proper product availability and visibility across the channel.

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- Coordinate with dealers and distributors regarding orders, stock availability, pricing, schemes, promotions, and payments.





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- Work closely with sales, marketing, logistics, and accounts teams to ensure smooth order execution and customer service.

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- Track competitor activities, market trends, pricing, and customer preferences.

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- Prepare regular sales reports, forecasts, market updates, and channel performance reports.

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- Support dealers and distributors with product knowledge, sales promotions, and new product launches.

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- Resolve channel partner concerns and maintain long-term business relationships.

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- Monitor outstanding payments and coordinate with channel partners for timely collections.

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- Conduct regular market analysis and provide feedback to management on opportunities and challenges.

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Required Qualifications & Skills

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- Bachelor's degree in Business Administration, Marketing, Sales, or a related field.

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- 3–5 years of relevant experience in Channel Sales, preferably in the mattress industry.

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- Experience in the furniture, home furnishing, or related consumer-product industry will also be considered.

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- Strong experience in dealer and distributor management.

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- Good understanding of primary and secondary sales.

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- Proven track record of achieving sales targets.

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- Good knowledge of dealer/distributor networks and local market dynamics.

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- Strong negotiation and relationship-management skills.

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- Good communication and presentation skills.

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- Strong analytical, planning, and problem-solving abilities.

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- Ability to independently manage territories and channel partners.

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- Willingness to travel extensively within the assigned territory.

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- Proficiency in MS Office, especially Excel, and sales reporting tools.

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📌 Channel Sales Manager - Mattress Industry (Kochi)
🏢 BBP INDIA
📍 Kochi