Job Description

We are looking for a candidate who can manage Modern Trade vertical in the assigned regions and ensure planning and implementation of actions plans to reach annual sales targets based at Kolkata.

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Key responsibilities:

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Action Planning & Implementation

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- To lead the Organized Trade verticals for DFM brand.

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- To service, develop and manage a sales team and portfolio of accounts in line with the Brand / sales strategy.

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- Build an excellent partnership and exceptional collaborative working relationships with chains, conduct JBP with main clients on an annual basis.

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- Manage region & accounts sales growth and profitability in line with company objectives.

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- Create and implement an annual business plan considering all levers of growth: commercial agreements, marketing actions, merchandising and retail opportunities, terms of trade, securing high voltage visibilities.

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- Monitor the region & accounts' performance against business plan and develop alternative strategies when needed.

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- Communicate critical business information to the appropriate internal contacts for further action.

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- Work closely with Marketing to define monthly promotions & visibility calendars across the chains & region managed.

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- Completion of all administration account and internal completed on time and 100% accurately.

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- Plan, negotiate, and finalize the annual promotional calendar / activation.

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Relationship Management

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- Establish a sound working relationship with main accounts and ensure a Win-Win situation for both parties.

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Trade Visits

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- Conduct regular trade visits with sales force.

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- Continuously monitor and improve brands merchandising presence.

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Experience and Education Required

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- Successful track record of working in organized trade vertical, especially in Contemporary Trade in a senior role, experience of managing big chains like (Reliance /D'Mart) would be ideal.

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- Strong external stakeholder management and negotiation capability.

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- A minimum of 5 to 7 years sales experience with a leading FMCG company.

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- Business Administration/Sales/Marketing Degree/Diploma from an accredited university.

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- Strategic Business Planning and financial analysis to drive growth and profitability – understanding commercial and marketing levers in the MT context.

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- Leveraging Internal collaboration - especially supply chain.

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- Presentation and Communication skills.

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About the organization:

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DFM Foods, established in 1984, is a leading manufacturer of packaged snacks in India. Its introduction of the first-ever packaged snacks, Crax Corn Rings, revolutionized the market. Over the past 40 years, DFM Foods has delighted consumers with a diverse range of snacks, such as Crax Rings, Curls, Fritts, and Natkhat, as well as a variety of namkeens and potato chips.

To ensure consistent quality, DFM Foods has advanced manufacturing facilities in Ghaziabad, Greater Noida, Kashipur and Howrah.

📌 Key Account Executive (Kolkata)
🏢 DFM Foods
📍 Kolkata