We’re looking for a Google Ads Specialist who can take ownership of our paid acquisition and help us turn Google Ads into a predictable source of customers.
What you’ll do
* Plan, set up, and manage Google Ads campaigns
* Conduct keyword and competitor research
* Build and optimize Search, Display, Performance Max, and/or YouTube campaigns as relevant
* Set up and monitor conversion tracking and analytics
* Continuously optimize campaigns for lower CAC and better ROAS
* Analyze campaign performance and identify what’s working and what isn’t
* Test different audiences, keywords, ad copy, landing pages, and bidding strategies
* Manage and optimize the advertising budget
* Provide clear, actionable performance reports
What we’re looking for
* Proven experience managing Google Ads for businesses/products
* Strong understanding of Google Ads, GA4, conversion tracking, and Google Tag Manager
* Experience with performance marketing and customer acquisition
* Ability to think beyond simply “running ads” — understand the funnel, CAC, conversion rate, and unit economics
* Strong analytical and experimentation mindset
* Ability to independently identify problems and opportunities
Good to have
* Experience with startups / early-stage products
* Experience scaling campaigns from small budgets
* Experience with landing-page and funnel optimization
* Google Ads certifications
* Experience with other paid acquisition channels such as Meta Ads
We’re looking for someone who is pro-active and takes responsibilities.