Paid Ads Manager - LinkedIn & Meta (Part-Time)

Employment: Part-Time (approx. 20 hours/week)

Primary Channels: LinkedIn and Meta (Google a strong plus)

Reports To: Founder

ABOUT THE ROLE

We are a recruitment firm looking for someone to run paid ads that put qualified calls on the calendar. That is the whole job. LinkedIn and Meta are the primary channels, Google is a solid plus. You own the campaigns, the funnels, the forms, and the tracking. You report one number above all others: cost per qualified call booked.

This is a part-time seat with full ownership. You are not assisting anyone and nobody is counting your hours. What matters is whether the calls are good and whether the numbers hold up.

WHAT YOU WILL OWN
- LinkedIn Ads: Campaigns end to end in Campaign Manager, including Sponsored Content, Lead Gen Forms, Conversation Ads, Document Ads, and Thought Leader Ads. Targeting by job title, seniority, function, company size, and industry, plus matched audiences, uploaded lists, and exclusions
- Meta Ads: Campaigns on Facebook and Instagram, including Instant Forms,



click-to-landing-page, retargeting, and lookalikes seeded from the CRM. Reaching the same buyers LinkedIn reaches, at Meta CPMs, and proving the leads hold up
- Google Ads (Bonus): Search, Performance Max, and YouTube for high-intent queries and competitor terms
- Booking Call Funnels: The core of this role. Design the path from ad click to a confirmed slot on the calendar, including qualification logic, disqualification paths, thank-you page routing, and no-show recovery. Test native lead forms against landing pages and read the results honestly
- Lead Form Fields: Decide which questions to ask, which to cut, and where to gate. Know how to trade volume for quality without killing volume. This is where most of the leverage sits and where most people guess
- Tracking: Own it entirely. Meta Pixel and Conversions API, LinkedIn Insight Tag and Conversions API, GA4, Google Tag Manager, UTM discipline

📌 Paid Ads Manager (India)
🏢 Hey Recruiting Agency
📍 India