About the Role
Reaviva Holistic Health is looking for a Performance Marketing Manager to lead paid acquisition across Meta and Google. The role is responsible for generating qualified leads and booked consultations within the monthly media budget.
The Performance Marketing Manager will own campaign strategy, execution, tracking and reporting, and will work closely with the design and sales teams to improve lead quality and reduce the cost per booked consultation.
Key Responsibilities
Campaign strategy and execution
- Plan, launch and optimise campaigns across Meta (Facebook, Instagram) and Google (Search, Performance Max, Display, YouTube)
- Prepare monthly media plans and budget allocation by service and channel for leadership approval
- Test audiences, placements, bidding strategies and ad formats, and scale what performs
- Brief the design team on creative requirements and run structured creative tests
- Write ad copy and lead form content in line with platform policies for health and wellness advertising
- Obtain medical team approval for any health claims before ads go live
- Plan seasonal and launch campaigns for new services and packages
Tracking and lead quality
- Implement and maintain tracking through Meta Pixel, Conversions API, Google Tag Manager and GA4
- Optimise the lead journey from ad to landing page, lead form or WhatsApp, through to the CRM
- Ensure accurate source attribution for every lead in the CRM
- Review lead quality weekly with the sales team and refine targeting and messaging accordingly
- Track cost per lead, cost per booked consultation, show-up rate and revenue by campaign
Reporting and account governance
- Share weekly performance dashboards and a monthly review with recommendations
- Deliver against monthly targets for qualified leads and cost per booked consultation
- Keep all ad accounts, pixels, audiences and creative assets under Reaviva's business ownership
- Monitor competitor activity and platform policy updates
- Undertake such further responsibilities as the growth of the business requires
Requirements
- Three to five years of hands-on performance marketing experience
- Robust expertise in Meta Ads Manager and Google Ads, including Search and Performance Max
- Proven experience managing monthly ad budgets, with measurable cost per lead and cost per acquisition outcomes
- Working knowledge of Meta Pixel, Conversions API, Google Tag Manager and GA4
- Experience in lead generation for appointment-based or consultation-led businesses
- A sound understanding of ad policies for health, beauty and wellness categories
- Robust analytical skills in Excel or Google Sheets
- Clear communication and the ability to present performance to leadership
Preferred Background
Experience in healthcare, aesthetics, dermatology, wellness, fitness, beauty or premium lifestyle brands is preferred. Familiarity with CRM platforms, and with location-based campaigns in Mumbai, will be an advantage.
About Reaviva Holistic Health
Reaviva Holistic Health is a premium, science-led wellness sanctuary offering integrated solutions across aesthetics, fitness, recovery, nutrition, and mental well-being. We are committed to delivering personalised care and an exceptional client experience in a sophisticated environment.
What We Offer
- Full ownership of paid acquisition for a premium wellness brand
- Performance-linked incentives
- Direct access to the founder and senior leadership
- Close collaboration with in-house design and sales teams
- A team-oriented and fast-growing work environment
Additional Details
Location: Santacruz West, Linking Road, Mumbai
Working Hours: 11:00 AM to 8:00 PM
Working Days: Monday to Saturday
Working Pattern: Full time and on site, with one weekly off
Start Date: Immediate
Compensation: Discussed at interview
How to Apply
Please apply through this posting with your CV, or send it to
[email protected]. Shortlisted candidates will be contacted for an on-site discussion.
📌 Performance Marketing Manager (Mumbai)
🏢 Reaviva Holistic Health
📍 Mumbai