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- Implement cost-saving initiatives to maximize event and activation profitability
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- Ensure minimal variance between projected and actual costs by maintaining adherence to financial ratios
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- Manage vendor relationships and oversee documentation and payment processes for all events
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- Liaise and coordinate with vendors to guarantee timely delivery and flawless execution of assigned activities
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- Support the team in ideation, planning, and execution of on-ground events, activations, and marketing activities
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- Build and maintain strong market connections across major touchpoints such as malls, corporates, markets, etc
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- Lead seamless execution of events through close coordination with clients and internal sales teams
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Stakeholder Management:
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- Clients
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- Ad Agencies
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- Event Promoters
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- Executions partners
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- Internal Sales team
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Skills & Qualifications:
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- MBA with 2–4 years of experience in P&L; management or a Brand/Marketing Management role within consumer-facing industries (FMCG, Telecom, Insurance, etc.)
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- Robust communication and interpersonal skills; confidence in client and vendor interactions
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- Prior experience in Events / BTL (Below the Line) marketing preferred
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- Highly organized with excellent planning and multitasking abilities
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- Mandatory knowledge of local market dynamics and local language proficiency
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- Experience in managing PAN India campaigns/activities
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- Willingness to travel occasionally/as per project requirements
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Personal Attributes:
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- Self-Drive/ Go Getter
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- Strategic Thinker
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- Leadership
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- Experimental
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- Ability to work under pressure
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📌 Execution Manager (Kolkata)
🏢 Mirchi
📍 Kolkata
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