Job Title: Marketing Manager – Jewellery Retail

Location: Madurai

Employment Type: Full time

Job Summary

Drive footfalls, brand visibility, and revenue growth for the retail jewellery showroom through targeted promotional campaigns, local marketing strategies, seasonal event activations, and customer engagement programs tailored to the Tamil Nadu market.

Key Responsibilities

- Campaign Management: Design and execute marketing campaigns for festive seasons (Akshaya Tritiya, Diwali, Pongal), regional wedding seasons, and special product launches (Gold, Diamond, Polki, Silver).

- Local Area Marketing (BTL): Lead local community outreach, outdoor branding (hoardings, bus shelters), print media ads, local radio, and event sponsorships to drive showroom footfalls.

- Customer Loyalty & Schemes: Oversee promotion and retention initiatives for monthly gold savings schemes and VIP customer programs.

- Digital & Social Media Alignment: Coordinate with agency partners to manage hyper-local social media presence, WhatsApp marketing, local influencer collaborations,



and Google Business Profile management.

- Visual Merchandising & POS: Collaborate with showroom teams to align store displays, banners, and promotional material with active marketing themes.

- Market Intelligence: Monitor local competitor pricing, promotions, and market trends to adjust promotional strategies accordingly.

- Vendor & Budget Management: Manage relationships with printing, advertising, and event vendors; track and optimize monthly marketing expenditures.

Qualifications & Requirements

- Education: Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.

- Experience: 4–8 years of experience in retail marketing, preferably in jewellery, luxury goods, or high-end retail in Tamil Nadu.

- Language Proficiency: Fluent in Tamil and English (written and spoken).

- Skills: Strong understanding of regional consumer behavior, festive purchase trends, vendor negotiations, and budget management.

📌 Marketing Manager (India)
🏢 Srikrishna Nagai Maligai Madurai
📍 India