Company: OptInn Solutions

Experience: 1.5 – 2 years (B2B)

Employment Type: Full-time

Location - Hyderabad

About the Role

OptInn Solutions is looking for a driven and results-oriented Marketing & Business Development Executive with 1.5–2 years of hands-on B2B experience. The ideal candidate will play a key role in generating leads, building client relationships, and supporting revenue growth through a mix of marketing initiatives and business development activities.

Key Responsibilities

Business Development

- Identify and generate current B2B leads through outbound outreach (email, LinkedIn, calls)
- Conduct market research to identify potential clients, industries, and business opportunities
- Set up and conduct discovery calls/meetings with prospective clients
- Build and maintain a strong sales pipeline using CRM tools
- Support proposal creation, pitch decks, and follow-ups with prospects
- Collaborate with the sales team to convert leads into qualified opportunities
- Maintain relationships with existing clients for upselling/cross-selling opportunities

Marketing

- Assist in planning and executing digital marketing campaigns (LinkedIn, email marketing, content marketing)
- Create and manage marketing collateral (brochures, case studies, presentations)




- Support social media strategy and content calendar for brand visibility
- Track and analyze campaign performance, providing insights to optimize results
- Coordinate with design/content teams for marketing materials
- Assist in organizing webinars, events, and other lead-generation activities

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, or related field
- 1.5–2 years of relevant experience in B2B Marketing and/or Business Development
- Strong communication and interpersonal skills
- Experience with LinkedIn outreach, email campaigns, and lead generation tools
- Familiarity with CRM software (HubSpot, Zoho, Salesforce, or similar)
- Basic understanding of digital marketing (SEO, SEM, social media)
- Strong analytical and research skills
- Self-motivated, target-driven, and able to work independently

Good to Have

- Experience in IT/SaaS/Tech industry B2B sales or marketing
- Knowledge of marketing automation tools (Mailchimp, ActiveCampaign, etc.)
- Prior experience working with international clients

What We Offer

- Competitive salary with performance-based incentives
- Growth opportunities in a dynamic, fast-paced environment
- Collaborative and learning-driven work culture

📌 Marketing & Business Development Executive (Hyderabad)
🏢 OptInn Solutions
📍 Hyderabad