- Identifying and building a pipeline of relevant creators across YouTube, Instagram and other platforms.
- Reaching out to creators, pitching collaborations, negotiating commercials and owning the onboarding process end-to-end.
- Building and maintaining strong relationships with creators and agencies for repeat collaborations.
- Understanding the creator and their audience well enough to identify the right content angle, format and brief for each collaboration.
- Working closely with creators on campaign briefs, content ideas and scripts to ensure the content feels natural to their platform and audience.
- Staying on top of YouTube and Instagram trends, new creators and emerging content formats.
- Tracking creator and campaign performance to understand what is working and which creators/content formats we should double down on.
- Building and maintaining a structured creator database across niches, audience size, engagement, commercials and past performance.
Ideal Persona:
- Someone who is comfortable negotiating,
convincing and closing with creators and can take a conversation from first outreach to a signed collaboration.
- Has a good understanding of YouTube as a content platform — knows different content formats, angles, hooks and what tends to work with different audiences.
- Has strong content sense and can look at a video and understand why it worked or why it didn't.
- Someone who actively follows creators and content, rather than just using social media casually.
- Comfortable talking to new people, building rapport and maintaining creator relationships over time.
- Has an eye for finding recent and relevant creators before they become obvious choices.
- Is organised and can manage multiple creators, campaigns, timelines and follow-ups at the same time.
- Prior experience in influencer marketing, creator partnerships, content or social media is a plus.
- Experience with script writing or content ideation would be a bonus.