**ROLE PURPOSE**

The Sales Executive is the frontline growth engine for Sturlite's Lighting business within the assigned territory. This role is responsible for building and expanding the dealer/distributor network, driving secondary sales, and ensuring consistent brand availability and visibility across channels.

**KEY RESPONSIBILITIES**
- Drive primary and secondary sales targets within the assigned territory on a monthly and quarterly basis
- Build, expand, and service a robust dealer and distributor network; identify and onboard recent channel partners
- Conduct regular market coverage across assigned towns and ensure adequate product availability and display
- Execute trade schemes, promotions,



and discount programs effectively at the counter level
- Track competition activity (pricing, schemes, new launches) and report insights to the ASM
- Manage outstanding collections and ensure adherence to credit norms with channel partners
- Submit daily call reports, sales reports, and market feedback through prescribed reporting systems
- Maintain strong relationships with electricians, contractors, and key influencers to drive pull demand
- Ensure timely resolution of dealer complaints, return/replacement requests, and service issues

📌 Sales Executive (Raipur)
🏢 Sturlite India
📍 Raipur